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TikTok

Highlights

  1. If You Know What ‘Brainrot’ Means, You Might Already Have It

    A popular term captures the condition of being terminally online, with humor and pathos.

     By

    CreditOhni Lisle
  2. ‘Oddly Satisfying’ Cow Pedicure Videos Are a Hit on TikTok

    In one corner of the internet, professional trimmers grind and buff away at cow hooves to the delight of millions of spellbound social media users.

     By

    Nate Ranallo, a bovine podiatrist, working at a dairy farm in Chaseburg, Wis. Under the handle Nate the Hoof Guy, he has built a large online following with his cow hoof trimming videos.
    CreditNarayan Mahon for The New York Times
  3. The Very Online Afterlife of Franz Kafka

    One hundred years after his death, the Czech writer circulates as a pop idol of digital alienation.

     By

    CreditPhoto illustration by Ricardo Tomás
    Critic’s Notebook
  4. How a Self-Published Book Broke ‘All the Rules’ and Became a Best Seller

    Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok.

     By

    Keila Shaheen’s first, self-published book became a blockbuster by harnessing TikTok’s potential not only for marketing, but also for direct sales.
    CreditEli Durst for The New York Times
  5. Parents Dance Like It’s the ’80s on TikTok, and Bring Down the House

    Videos of parents demonstrating their moves have been a surprise hit on a site where youth rules — perhaps because the trend isn’t played for laughs.

     By

    The challenge hadn’t yet gone viral when Yeanne Velazquez demonstrated how she danced in the ’80s.
    CreditValerie Martinez

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