ITV viewers were livid as Nigel Farage appeared on the Loose Women panel this Friday.
Kaye Adams took the reigns of the daytime ITV staple on June 28, starring alongside Gloria Hunniford, Kelly Holmes and Jane Moore. The presenter announced she would be chatting to both Shirley Ballas and the leader of Reform UK soon after at 1pm.
But as time ticked by and Nigel Farage still hadn't entered the building, hopes of seeing him on ITV ahead of Thursday, July 4's General Election seemed to dwindle.
"We are also expecting the leader of reform UK Nigel Farage to join us. He is not yet in the building but we will keep you posted. Hopefully he will be here, we're off air at 1:30pm", Kaye said.
She then announced and ad break but with Nigel Farage still a no-show, the host added: "Fingers crossed Nigel Farage will be here." Luckily, Kaye's plea was answered as she returned to the screen announcing the politician had finally arrived in the studio.
Nigel Farage appeared on the programme as he responded to undercover footage shown by Channel 4 News in which a Reform UK activist, Andrew Parker, could be heard making homophobic, islamophobic and racist comments.
During his chat with the panel, Nigel Farage shared that the activist was, in fact, an actor and suggested that the segment shown on Channel 4 could have been "a set up", which the broadcaster denied.
Nigel Farage said: "I don't know whether he was paid or not but there's something wrong", before insisting as Kaye Adams asked whether he was accusing Channel 4 of setting everything up: "no but I'm saying it's possible, something is wrong here."
However, as Jane Moore then questioned Nigel herself, a string of viewers flocked to X, otherwise known as Twitter, to share their frustrations over his TV appearance.
"'The establishment are out to get me, it’s a set up, wah wah poor me’-Farage", one viewer quipped on social media, "#LooseWomen #Jane & #Kaye keep chipping in at the same time with Nigel.... it's annoying", a second fumed.
A third chimed in: "Nigel Farage with an absolute car crash of an interview on #LooseWomen and Dame Kelly absolutely looks furious he’s on. He’s a lowlife despicable c***. A gaslighting snake."
Another commented: "A candidate affiliated to the Reform party has been caught on camera making outrageous and racist comments and they’ve got their leader on the show", writing their message alongside a facepalm emoji.
One TV fan lamented: "The bias on @ITV towards Farage is just ridiculous now, weather he’s on GMB or #LooseWomen just the constant interrupting after 2 seconds, constantly accusing him of stuff, when he defends himself it’s just ignored and they carry on @Ofcom won’t investigate as it’s not GB News."
However, a fourth argued: "Well done for being truthful and handling the bullying from them on #loosewomen . They never let you speak they just give you grief. #votereform"
Nigel Farage recently sparked a wave of complaints among viewers after appearing on ITV's Good Morning Britain on June 18. His chat with Susanna Reid and Ed Balls, which aimed to promote his party ahead of the General Election prompted 471 of them to alert Ofcom over the way he was treated by presenters.
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