The Majorcan mayor has urged British holidaymakers to return to the Spanish island.
Recently, Majorca's capital, Palma, has been the site of protests over growing concerns surrounding over-tourism, a problem which has created a steep rise in rent costs.
Juan Antonio Amengual, the mayor of Calvia where notorious party resort Magaluf sits, has made a plea to British tourists not to abandon the island because of the protests.
He encouraged travellers to continue visiting the popular holiday destination after over 50 percent of people said the recent protests put them off holidaying in Majorca. Although Magaluf can draw in a sometimes hectic crowd of party goers, the mayor said this does not reflect the behaviour of all tourists and has actually created some "tourismphobia".
He said the aim is for "people to enjoy their holidays with respect between tourists and residents" and is campaigning, as part of the Calvia town hall, to promote responsible tourism as the summer season draws near.
Although tourism generates nearly 45% of the income of the Balearic Islands, protestors in Menorca and Majorca argue that the cost of holiday rentals is making it increasingly difficult for locals to afford living.
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Rafael Gimenez, a representative for Prou Ibiza which arranged Friday's demonstration, said: "We want a limit on new tourist places and a ban on more illegal flats. With fewer flats around on the market, it pushes up the price.", reports Birmingham Live.
This sentiment was further echoed by the Balearic Group of Ornithology and Nature Protection of Menorca (GOB Menorca) on their website, protesting against "the massification of tourism, the problem of access to housing, water management and the economic diversification of the island".
Destinations across Spain have suffered recently from the impacts of overtourism, and as a response, locals choosing to protest. Over the weekend, thousands of people took to the streets in the Balearic Islands to protest against mass tourism and overcrowding in the country.
Around 10,000 people marched in Majorca over the weekend, with a few hundred people also marching in Menorca.
Last week the Mirror tracked down the leader of a protest group that rallied 25,000 islanders in Majorca to demonstrate against over-tourism, who vowed the demos will go on throughout the summer.
Angry protesters brandished banners demanding “Tourists Go Home” after Javier Barbero had posted a “Not For Sale” video calling for action to stop the rising house prices caused by tourism.
The Mirror spoke to Javier, a 51-year-old care worker, in Sencelles, a town in the centre of Majorca. He said he had been stunned by the impact his video had, as it struck a nerve with locals fed-up of mass tourism and rampaging Brits in resorts like Magaluf.
Another demo is planned for June 16 in Palma, with plans being discussed for protests across the Balearic Islands – Majorca, Ibiza, Menorca and Formentera – on July 21.
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