The Galaxy S24 might have only launched back in January but Samsung is already offering fans a seriously tempting price cut. In fact, some current phone users could find they can pop this latest greatest device in their pocket for just £289 - that's less than half its usual price.
So how do you get this stellar Galaxy S24 deal?
Firstly, Samsung is currently offering a limited-time discount on the Galaxy S24 which drops the cost by £150. That means instead of paying £799 for the standard 128GB model, this can now be purchased for just £649.
That's a very good deal on its own but things get even better if you already own a smartphone and it doesn't even need to be working.
Samsung's trade-in deals will give you at least £100 extra off by handing over something you currently own.
That price can be claimed on any device - it's even possible to get the reduction if the call maker is broken. "You'll get a guaranteed £100 off for any smartphone in any condition," Samsung explains on its website.
The trade-in deals don't stop there. The better your current device is the more Samsung will give you for it. For example, anyone with an iPhone 14 Pro or Galaxy Z Flip5 will get around £360 off the S24.
That means with the discount and trade-in, the flagship phone from Samsung can be yours for under £300.
It's worth noting that these discounts are also available on the bigger S24+ and hugely impressive S24 Ultra which gets a more expansive display, quad camera system and ultimate Snapdragon processor.
As a quick reminder, the standard S24 features a new design, upgraded camera system, long battery life and fast Exynos processor. It's also powered by Galaxy AI which means you get smart features such as foreign call translation, instant photo editing and Cirlcle to Search which finds things on the web by simply circling a part of a photo.