J. Theor. Appl. Electron. Commer. Res., Volume 19, Issue 2 (June 2024) – 42 articles
Cover Story (view full-size image):
In today’s digital age, online reviews significantly influence consumer decisions. Thus, understanding the antecedents of online review behaviors is essential for enhancing user engagement and trust on review platforms. This study examines how the Big Five personality traits and the propensity to trust impact online review behaviors, with gender as a moderating factor. A comprehensive survey of 840 participants reveals intriguing results, particularly regarding the impacts of openness to experience, conscientiousness, and extraversion on online review use and writing. Gender also shows interesting moderating effects. Our findings enrich the electronic word-of-mouth literature and offer valuable insights for review platforms. View this paper
- Issues are regarded as officially published after their release is announced to the table of contents alert mailing list.
- You may sign up for e-mail alerts to receive table of contents of newly released issues.
- PDF is the official format for papers published in both, html and pdf forms. To view the papers in pdf format, click on the "PDF Full-text" link, and use the free Adobe Reader to open them.
Previous Issue
Next Issue
