The president of the Spanish football federation has refused to resign despite an uproar after he kissed a player on the lips without her consent after the Women’s World Cup final.

Luis Rubiales told an emergency general assembly of the federation “I won’t resign” four times in quick succession, and claimed he was a victim of a witch hunt by “false feminists”. He kissed midfielder Jenni Hermoso on the lips during the award ceremony after Spain beat England in the final in Sydney, Australia, marring the title celebrations with his actions.

He had earlier grabbed his crotch in celebration while stood metres away from Spain’s Queen Letizia and her teenage daughter in the stadium’s VIP area.

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Football’s world governing body FIFA opened disciplinary proceedings against Rubiales on Thursday over his conduct, but he told an extraordinary general assembly of Spain’s football federation, the RFEF, on Friday, that he would not step down.

“I will not resign,” he said multiple times. “I apologise for my mistakes. I’m going to continue fighting as my parents and my coaches taught me. Those who know me, know that we are going to get to the end.”

Midfielder Jenni Hermoso

Rubiales issued an apology via video message on Monday, but Spain’s prime minister Pedro Sanchez described that as “insufficient”. Hermoso’s interests in the case are being managed by the FUTPRO union, which expressed its “firm and resounding condemnation” for behaviour “which violates the dignity of women” in its own statement issued on Wednesday.

Rubiales is a member of UEFA’s ruling executive committee and a vice-president of European football’s governing body, and is also leading a Spanish bid to co-host the 2030 men’s World Cup finals. FIFA Congress is expected to appoint the hosts of the centenary tournament late next year.

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FIFA, in opening proceedings against Rubiales on Thursday, said it remained committed to “respecting the integrity of all individuals, and strongly condemns any behaviour to the contrary”. It said Rubiales’ conduct may constitute violations of article 13 paragraphs one and two of the FIFA disciplinary code.

That section of the code covers “offensive behaviour and violations of the principles of fair play”. The code cites examples of behaviour which could lead to disciplinary measures being taken, including “insulting a natural or legal person in any way, especially by using offensive gestures, signs or language” and “behaving in a way that brings the sport of football and/or FIFA into disrepute”.

Several Spanish media outlets had reported on Thursday that Mr Rubiales was planning to step down. Instead, he said the kiss was “mutual and with the consent” of Hermoso.

He received some applause from the overwhelming male assembly. Hermoso had said in a video streamed on social media after the kiss last Sunday: “I didn’t like it, but what can I do?”