Amazon shoppers are raving about a budget-friendly beauty buy that is said to make fine lines and wrinkles 'much less noticeable' within a few days of application. Those who have already tried the 'wonder product' claim that it 'actually works' at reducing the visible signs of ageing, for a younger fresher complexation.

Nivea's Q10 Anti-Wrinkle Targeted Wrinkle Filler Serum is currently £6.99 instead of £14.99 on Amazon in the run up to the retailer's massive Prime Day sales on July 16 and 17. The serum is said to create 'almost instant' results while also working in the background to deliver longer-term anti-ageing benefits.

The anti-wrinkle serum reduces fine lines and wrinkles by forming a hydrating film on the skin's surface whilst also providing a long-term deep wrinkle treatment. In fact, the hero serum helps to fill and re-plump wrinkles on the forehead, eye and lip area, as well as nasolabial folds, with longer-term anti-ageing effects kicking in at around the two week mark.

READ MORE: Beauty buffs hail Marks and Spencer's anti-wrinkle oil for sagging necks after 'unbelievable' results

READ MORE: The £35 Amazon hairdryer with 5,500 ratings beauty buffs swear is 'as good as' £300 Dyson slashed by £55 ahead of Prime Day

The expert formula contains Pure Coenzyme Q10 and Bioxifill peptides to boost moisture levels in the skin and helps to visibly reduce stubborn wrinkles by up to 50% in four weeks. The handy applicator makes it easy to target problem areas. Nivea recommends using daily.

The Nivea Q10 Anti-Wrinkle Targeted Wrinkle Filler Serum has racked up an impressive overall rating of 4.4 out of five from 16,330 reviews. One shopper said: "It has certainly improved the lines and wrinkles around my eyes. They were dry with many lines underneath, but after using it for a few days, the lines have noticeably reduced, which is quite impressive. I will definitely continue using it."

A second wrote: "I saw this cream in another advert and it was recommended, thought I would give it a try never thinking I would see any results. I wasn't disappointed, I'm 64 and have good skin but had got a little bit creased and saggy in the eyes. A few weeks later having used it daily I can see the difference. I will be buying this again it makes that area feel silky and really nice I love the results. I just hope the price stays the same."

Nivea's Q10 Anti-Wrinkle Targeted Wrinkle Filler Serum has over 11,500 five-star reviews on Amazon
Nivea's Q10 Anti-Wrinkle Targeted Wrinkle Filler Serum has over 11,500 five-star reviews on Amazon

A third penned: "At 48-years-old I've tried many different lotions and potions to help with dry/ageing skin. The product actually works really well to moisturise my skin, the texture is smooth and has a lovely fragrance. Really easy to use and spreads well, so only a small amount."

"Great product, definitely makes a difference straight away," mentioned another. "I use it before applying primer and it is the perfect base for it, it definitely brightens and relaxes the delicate skin around the eye and I've started using it between the eyebrows and around mouth, very hydrating! Would definitely recommend."

However, one person gave the NIVEA Q10 Anti-Wrinkle Targeted Wrinkle Filler Serum a three-star review because they've 'not noticed a difference' to their skin. They said: "My skin is left moisturised and a small amount goes a long way but I can't say I've noticed any changed to fine lines and wrinkles. Makes a nice cream but not much else."

But another loved their latest Amazon beauty purchase, adding: "This eye cream is lovely, very effective. After using it a few times, I've noticed a tightening effect around the eyes, reducing puffiness, fine lines, and dark circles. It's not too oily and doesn't cause milia, suitable for my oily skin. Just a small amount gently massaged around the eyes is enough to make them appear brighter and more vibrant."

Elsewhere, shoppers can pick up the No7 Future Renew Serum 25ml with a slight discount at Boots. Typically costing £34.95 shoppers can snag it for £31.45. At LookFantastic, the Clinique Moisture Surge Eye 96-Hour Hydro-Filler Concentrate is available for £35.