Atkinsons

With an interesting history, Atkinsons is the must-know niche fragrance house that skilfully balances status with fun and playfulness. The company's founder, James Atkinson, launched his British fragrance brand in 1799, after travelling to London with nothing but a live bear. Despite being referred to as "that marvellous perfume shop with the most terrifying bear", many hurried to stock up on scents for London's busy social season, and so James built a name for himself.

Atkinsons offer an unconventional collection of modern, avant-garde signature scents that capture the eccentric personality of James and the legacy he left behind, including the bestselling 24 Old Bond Street, a traditionally refreshing unisex cologne with undertones of gentle rose and juniper, designed for both men and women.

Discover Atkinsons' range of innovative fragrances, each as offbeat as the next: from comforting notes of oud and vanilla to romantic rose-based scents.