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The London Jewelers difference
OUR ROLEX HISTORY
London Jewelers has built and cultivated relationships with generations of highly discerning customers, who are drawn to our unparalleled standards of service and excellence. It was with great pride that we accepted the privilege of becoming an Official Rolex Jeweler, as the brand sets the global standard for exquisitely crafted, high-performance timepieces.
1920s – 1940s Early Days
From the very start, precision timekeeping has been in our DNA. Our founder Charles London, a self-taught clockmaker from Poland, emigrated to the U.S and established a business at the estates along Long Island's Gold Coast. He visited each client's home weekly to wind and maintain their 8-day clocks their clocks and offered watch and clock servicing on site. By 1926, he had opened a small shop in Glen Cove, where he performed repairs. Fast forward to the 1940s, when Charles’ daughter Fran married Mayer Udell – also a self-taught watchmaker – and the couple joined her family's business.
1970s A Leap of Faith
Fran and Mayer's son, Mark Udell, began working with his parents in the early ’70s. He and his wife Candy, who had also joined the family business, developed a keen interest in prestige timepiece brands, especially Rolex. Despite some initial hesitancy from his parents, the young couple knew it was the right move to bring Rolex to their established Long Island clientele. London Jewelers’ first allotment of timepieces from the brand sold out within days, and a long-lasting partnership was born.
1980s Cementing a Legacy
As London Jewelers began to expand, Rolex grew with us. Together, we unveiled a dedicated Rolex brand experiences within our Americana Manhasset flagship in 1984.
1990s – 2000s A Shared Love of Luxury
We headed to the Hamptons, bringing our signature service and product assortment, including Rolex, to East Hampton in 1996 and Southampton in 2002.
2017 The Time Has Come
The long anticipated and vastly expanded Watch Salon at our Americana Manhasset flagship was unveiled as a dedicated Mecca for the best watch brands in the world to be housed all under one roof. It was an honor to become home to a 740-sq.-ft. space exclusively highlighting Rolex, showcasing a vast array of iconic designs along with their newest innovations.
2021 New Jersey, the Next Frontier
Our latest expansion was the opening of a Rolex boutique in The Mall at Short Hills, New Jersey’s preeminent upscale shopping destination. The store brings the unmatched product, service and expertise synonymous with the Rolex and London Jewelers names to an entirely new locale.
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