With 54% of soccer viewership in the U.S., it's undeniable that La Cultura De Fútbol lives HERE at TelevisaUnivision. Tap into the massive, and passionate fútbol fandom as we deliver the sports content that nuestra gente craves - live soccer, en español.
TelevisaUnivision Advertising
Media and Telecommunications
New York, NY 4,169 followers
Helping brands connect and grow with critical U.S. Hispanic consumers.
About us
As the world’s leading Spanish-language media and content company, TelevisaUnivision Advertising connects brands with U.S. Hispanic consumers authentically – in-language and in-culture – across the company’s portfolio that includes broadcast, cable, digital, audio and live events platforms in the U.S., featuring renowned entertainment, news and sports, as well as ViX, our ad-supported streaming service. Embrace LA CULTURA and grow with us.
- Website
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https://corporate.televisaunivision.com/
External link for TelevisaUnivision Advertising
- Industry
- Media and Telecommunications
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
Updates
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Our Fernando Romero sat down in Cannes with Alan Wolk to discuss the power of Hispanic travelers, our exciting new partnership with Kinective Media℠ by United Airlines, and how as a unique culture platform we are helping brands and partners celebrate what unites our community, globally and locally.
TelevisaUnivision is pushing into the growing arena of travel media through its collaboration with Kinective Media℠ by United Airlines, as Fernando Romero from TelevisaUnivision Advertising says in this interview with Alan Wolk from TVREV at the Cannes Lions International Festival of Creativity. Special thanks to Kinective Media℠ by United Airlines for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gRX5UD5G) and much more! #beetcannes #canneslions2024 #travelmedia #hispanicaudiences Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Fanáticos around the world are feeling la pasión for fútbol and its connection to Hispanic culture! Ahead of the Euro Cup Semifinals, Marc Anthony spoke to the meaning behind this year’s Euro Cup anthem "Ale, Ale" and how the song ties together our roots, our connection to our heritage, and our love of the beautiful game. #LaCulturaLivesHere
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The battle for La Copa intensifies 🔥⚽️. Only four teams remain and are on to the semifinals. The quarterfinals alone captivated millions with heart-racing, on-field action, but our partners also took center stage, immersing themselves in La Cultura del Fútbol on the only broadcast network airing CONMEBOL Copa América 2024 en español.
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TelevisaUnivision Advertising reposted this
Univision is the no. 1 network on all of television among U.S. Hispanics for second quarter of 2024, leading in Primetime and Total Day for 32 consecutive years. The Spanish-language network continues to deliver industry-leading content, drawing record audiences for CONMEBOL Copa America coverage. Read more: https://lnkd.in/eUEsfjdd
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Anheuser Busch's Michelob Ultra is a champion of cultural connection. Proud sponsors of Team USA and U.S. soccer, they worked with TelevisaUnivision to adapt their advertising to meet the needs of our audience. At TelevisaUnivision, we not only bridge the cultural gap, but can make your existing assets work for our audience.
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TelevisaUnivision crafts culturally-focused ads that resonate with a growing U.S. Hispanic audience, regardless of language. We bridge the gap and drive lasting results - no matter where you are in your brand’s Hispanic marketing journey. #Growwithus
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Gone are the days of generic marketing. Consumers are craving authenticity, and finding it in creator-led content. Our Director of Creator Campaigns, Hector Benavides, joined industry and marketing leaders for VidCon's Creator vs. Corporate Creative: Authentic Influence in Advertising panel, discussing how brands are leaning into creator-driven marketing in a way that enhances consumer loyalty and engagement, especially among Gen Z Latinos.