TelevisaUnivision Advertising’s Post

Simple and smart.

Hello LinkedIn, I have some thoughts on the PWHL-Molson Coors Beverage Company partnership and would love to hear your opinions. I would like to preface by saying I am a huge PWHL supporter and am excited they are making a strong corporate partnership! When I first saw the 'See My Name' partnership video, I was filled with passion and inspiration. What a beautiful message. However, now that I have been taking business classes, my thinking process has shifted and I look at sponsorships from a new perspective. How does Molson benefit from putting their logo on the top of players' jerseys instead of the bottom? Picture this. Katerina Mrazova (PWHL Ottawa's lead scorer) scores a huge goal, the crowd goes wild and the players celebrate together. On TV, cameras will replay the goal and then zoom in on Katerina and her teammates, right on the newly placed Molson logo. Anytime there's a puck drop, Molson. When players line up for their national anthem, Molson. The list goes on. There is a reason players' name usually goes on the top of their jersey! These zoom-ins will not be showing players' names to the thousands of people watching the game on television. If anyone takes a photo of a player's back, they won't be able to crop-out the logo because it is right by the player's head. Furthermore, not all PWHL players' hair even slightly covers their last name. Is Molson decreasing the visibility of players' last name? If yes, is it intentional? Is it ethical? If PWHL is making enough money from this deal, does it matter? I would love to hear your thoughts in my messages or as a comment. You can find an example of Molson's logo being shown instead of players' names after a goal here: https://lnkd.in/ephp-_gx And here is a TikTok that explains the Molson video and campaign from a supportive view: https://lnkd.in/enu6Vn3a

Some do it successfully and some do not. I get so inspired to see the innovative work #experientialmarketers are doing. What's even more exciting, is to see the creativity successfully translated through impactful #visualcontent, because then their incredible work is not only influencing the people lucky enough to experience the activation in person; but it now influences those of us who weren't there who now get to "see it" come to life through #photo and #video. Unfortunately, all too often, the #visuals fall flat. So what works? It could have been wildly beneficial to me when I was producing experiential activations to better understand how to guide my #photographers & #videographers to capture more effectively and with greater impact (no surprises why I started O Hello Media then 😉) So I'm going to start breaking down some images to show what was beautifully and effectively captured through the lens of a brand activation,  and also point out a few areas for improvement with tips that you can store in your toolbox as well. Kicking it off with this great recap of the brand experiences at this year's College Football Playoff National Championship Game by BizBash and shared by Kristyna Nedele (thank you!) who produced the Modelo activation on site. 💡 Check out the breakdown with tips & ideas here: https://lnkd.in/dAZ_wDec P.S. - A big #GOBLUE from this University of Michigan alum ;) #tipsandtricks #eventphotography #brandexperience

Officially done with black! Staying in sync with current events is paramount. A great illustration of this principle below. Following Ireland”s loss to the New Zealand 'All Blacks' rugby team, Guinness playfully suggested that everyone should have a pint of Carlsberg to celebrate. This timely and humorous approach not only captured the audience's attention but also reinforced the brand's relatability. It's a testament to the effectiveness of leveraging real-time relevance for impactful advertising. Cheers to the power of staying current! 🍻 #advertisingclassics #RelevanceInAdvertising #GuinnessCampaign #MarketingSuccess

In a world of brands, how do you make yours stand out? Molson, the new sponsor for the Professional Women's Hockey League, is sponsoring the space above the PWHL’s shirt numbers, which is usually covered by the player’s hair. This is how Molson launched the “See My Name” campaign to kick off a multi-year partnership with PWHL. 🏒 By putting Molson’s logo to the top, and moving the names below the number, it’ll be now easier for fans to identify the players, even though it makes it harder to see Molson’s. However, most people will automatically look there first. That’s what you call a clever marketing strategy! 🎯 #SeeMyName #Innovation #marketing

In the realm of American football, the Washington Commanders have emerged as a powerhouse, leaving an indelible mark on the sport’s history. This transformation from their earlier identity speaks volumes about the team’s commitment to inclusivity and progress. As we delve into the significance of this evolution, we uncover a tapestry of change, resilience, and growth. Let’s embark on a journey to understand why the emergence of the Washington Commanders is more than just a rebranding—it’s a testament to the evolving spirit of the sport.

You’re more similar to your competitors than you think. “You don’t need to be a winner in Formula One” Certainly, not a sentiment held by most teams, but the thinking behind Chipotle's CMO Chris Brandt. There are many ways the teams in the paddock trying to differentiate themselves 1) Content 2) Reputation 3) Sponsorships With the Chipotle sponsorship thats what Haas has aimed to do. Normally there is an inability to distinguish yourself from your competitors. Chipotle is capitalizing on its partnership with MoneyGram Haas F1 Team partly because of Gunther Steiner's new rise in stardom and their potential reach increased reach in the US and visibility in the Middle East. Instead of heading to teams like Red Bull where they would have been priced out. And with activations like at Miami and future activations in Vegas and Austin, it’s the perfect way for Haas and Chiptole to separate themselves from their competition. #sportsbiz #linkedinsports #fans #motorsports #creators #socialemediamarketing #f1

It's interesting to look at the business of pro sports teams... The Atlanta Braves are publicly traded (𝘨𝘪𝘷𝘪𝘯𝘨 𝘶𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘷𝘪𝘦𝘸): 𝗦𝘁𝗮𝗱𝗶𝘂𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🏟 • tickets • advertising • concessions • merchandising • parking/passes The "sports team" itself is the tip of the spear for monetization. Expanding product channels not only 𝘣𝘰𝘰𝘴𝘵𝘴 𝘵𝘰𝘱-𝘭𝘪𝘯𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 but also deepens fan engagement. 𝗢𝘁𝗵𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💰 • sponsorships • special events • online merchandise • national media rights • in-person experiences • local media rights (radio/tv) • entertainment (documentaries) • real estate development projects • licensing (sports betting, products, etc) The Atlanta Braves parent company (NASDAQ: BATRA) is valued at a market capitalization of $2.56 billion and an enterprise value of $3.01 billion. Warren Buffett is a shareholder of the Braves. 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝘁𝗲𝗮𝗺𝘀 𝗴𝗼 𝗽𝘂𝗯𝗹𝗶𝗰 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝗲𝗻 𝘆𝗲𝗮𝗿𝘀.

A good view of sports business

I came across this post from Mortenson this weekend, and it quickly brought back memories and the lessons learned. This was my first large stadium project after transitioning into Gallery: Carts.Kiosks.Portables. Many of the hard lessons learned have shaped how our team approaches projects today. If you have not had a chance to see US Bank stadium, I would definitely make it a priority. It is a "perfect combination of innovation, collaboration and determination" as the Mortenson team states. #learninganddevelopment #modularconstruction