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NBCUniversal rallied behind the power of live at Cannes Lions, a celebration of creativity in the advertising industry Throughout the week, NBCUniversal executives and talent spoke to the power of live, diving into the pillars of sports, entertainment, news in both English and Spanish. Starting off with sports, which 74% of consumers say watching premium live sports at home is the next best thing to being there in person, Mark Marshall, Chairman of Global Advertising & Partnerships discussed NBCUniversal's Olympics partnership with Delta at the The Female Quotient's Equality Lounge. Shannon Willett, Chief Marketing Officer, Peacock, NBCUniversal spoke with Variety on the unmatched experience of the Olympic and Paralympic Games with 5,000 hours of live content and new product innovations on Peacock, which was shortlisted for the Duolingo campaign “Love Language” in the social and engagement category. https://lnkd.in/e5rDVAx3 #NBCUniversal #CannesLions #Creativity