Experts of Experience

🌟 ICYMI: Did you miss our episode with Michael Costello, CEO of GNC!? 🌟 Michael highlights the critical role of customer experience in business growth and shares GNC's innovative approaches to personalized support and AI implementation. Here’s a quick recap: 👥 Customer Experience & Business Growth: Michael emphasizes that exceptional customer experience is key to driving successful business growth. 🏋️ Personalized Support: GNC's coaches provide tailored support to customers, enhancing their health and wellness journeys. 🛒 Sticky Online Experience: He discusses the challenges and opportunities in creating an engaging and "sticky" online experience for customers. 📊 Consumer Behavior: Insights into how evolving consumer behavior is shaping the health and wellness sector. 🤖 AI in Customer Service: AI can significantly improve customer service efficiency while maintaining a human touch. 🚀 Innovation Strategy: Innovation should focus on solving specific customer health needs, driven by their health journeys. 📣 Customer Feedback: Customer feedback is crucial for shaping product strategy and maintaining brand loyalty. 💡 Leadership & Customer-Centricity: Effective leadership involves staying connected to consumers and ensuring decisions are customer-centric. Don’t miss Michael’s insights on how GNC is leveraging customer experience and AI for growth and innovation. Tune in now! 🎧✨ https://lnkd.in/eXtfidB9 #CustomerExperience #AI #Innovation #HealthAndWellness #GNC #Leadership #CustomerFeedback Thanks Salesforce Customer Success.

Customers today are expecting more personalized experiences. And with the technology and data that organizations have at their fingertips, hyper-personalization is possible. But Benjamin Baer of FICO advises that you should use personalization tactics more strategically than just to sell something. Rather, you should create a personalized experience in order to build a relationship with your customers. He explains more on #ExpertsofExperience. #data #personalization #technology #Customerexperience #CX #relationshipbuilding Thanks, Salesforce Customer Success

🌟 Transforming the Future of Business with FICO's Benjamin Baer! 🤖📊 In the latest episode of Experts of Experience, we sit down with Benjamin Baer, VP of Product Marketing at FICO, who shares FICO's incredible journey to developing a state-of-the-art AI decision-making platform. This is an episode you can't afford to miss! 🚀 Benjamin takes us behind the scenes, revealing how FICO integrated predictive analytics, business rules engines, and optimization technologies to create a powerhouse solution for businesses. He explains the game-changing impact of prescriptive analytics, turning data into actionable insights that drive better decision-making and optimize outcomes. 💡 But that's not all. Benjamin dives into FICO's unique role in transforming customer experiences. As a B2B2C company, FICO's advanced analytics are helping clients deliver hyper-personalized experiences that build authentic, long-lasting customer relationships. 🌐 Ever wondered about the future of AI in business? Benjamin sheds light on the exciting challenges and opportunities of integrating generative AI into customer-facing solutions while navigating regulatory landscapes. Plus, he shares visionary insights into creating a "fly-by-wire" enterprise where operations are seamlessly optimized and automated. 🎙️ This episode is a treasure trove of insights for tech enthusiasts, business leaders, and anyone curious about the future of AI. Benjamin’s expertise and passion for innovation will leave you inspired and eager to implement these groundbreaking strategies in your own organization. 🎧 Don’t miss out on this electrifying conversation! Tune in now and discover how FICO is shaping the future of AI in business. https://lnkd.in/e8QtzFFp #AI #Innovation #CustomerExperience #BusinessTransformation #TechPodcast Thanks, Salesforce Customer Success

Consumers are expecting a lot more out of brands these days, especially when it comes to how those brands are using customers' data. Alison Albeck Lindland of Movable Ink talks about where we are today when it comes to personalization and data usage, and how you should be thinking about getting the most out of your data without breaching your customers' trust. #data #CX #trust Thanks, Salesforce Customer Success.

🌟 ICYMI: Recently, we interviewed Justin Rose, President of Lifecycle Solutions, Supply Management, and Customer Success at John Deere! 🌟 On the episode, Justin dives into the implementation of AI in customer success, sharing valuable insights and strategies. Here’s a quick recap: 🚜 Enhanced Customer Experience: John Deere is investing in cutting-edge technology to revolutionize agriculture, making it accessible to all farmers through a subscription model called Solutions as a Service. 🤖 AI-Driven Customer Success: They’re building a customer success function that leverages AI for personalized and proactive support, developing systems that triage data, customize communications, and drive timely interventions. 👥 The Human Touch: Despite AI’s capabilities, human interaction remains crucial in areas like initial sales, renewals, and handling escalations. Finding the right balance for AI-driven interventions is key. 📣 Customer Feedback: Engaging with customers and incorporating their feedback is vital in shaping effective AI solutions. 🔒 Ethical AI: Addressing ethical considerations such as safety and data security is paramount. Transparency and trust are essential in building strong customer relationships. 🚀 Bold and Incremental Innovation: Justin encourages customer experience leaders to be bold yet incremental in driving innovation. Don’t miss Justin’s insights on how AI is transforming customer success at John Deere. Tune in now! 🎧✨ https://lnkd.in/e2ie-SV2 #CustomerSuccess #AI #JohnDeere #Innovation #EthicalAI #CustomerExperience Thanks, Salesforce Customer Success

Where and how people are using AI is changing every day. At Movable Ink, Alison Albeck Lindland and her team are trying to give marketers all the AI tools they need to make their jobs and their client experiences easier. She explains on #ExpertsofExperience #AI #CX #markeitng Thanks, Salesforce Customer Success!

🚀 Unlocking the Future of Marketing with AI 🚀 In the latest episode of "Experts of Experience," we had an insightful conversation with Alison Albeck Lindland, the CMO of Movable Ink. Alison shared her profound insights on how AI is revolutionizing marketing teams and the entire customer experience. Key Takeaways: AI-Driven Campaign Optimization: Movable Ink leverages AI technology to fine-tune campaigns, tailoring them to the unique preferences of individual recipients and exploring new categories. Adapting Marketing Teams: As AI transforms the marketing landscape, teams must evolve. Alison highlights the importance of supporting clients through this change, emphasizing the need for effective change management. Employee Experience Matters: A great customer experience starts with a satisfied and motivated team. Alison underscores why prioritizing employee experience is crucial for delivering exceptional customer service. Embracing Change: For marketing leaders, being comfortable with change is non-negotiable. Success in the AI-driven world requires agility and a forward-thinking mindset. Alison also touched on the significance of Movable Ink's customer advisory board. Collaborating closely with clients drives product innovation, ensuring solutions that truly meet customer needs. Tune in to gain more insights and learn how to navigate the evolving marketing landscape! https://lnkd.in/eqDrR6TG #Marketing #AI #CustomerExperience #Innovation #Leadership #ChangeManagement #EmployeeExperience Thanks, Salesforce Customer Success.

It's easy to get swept up in how powerful AI has become. There are more ways to use the technology than ever before, and it can be extremely helpful in boosting productivity. But Irina Gutman warns that AI is not a magic solution for everything. AI needs humans in order to be used to its highest capability, and that's a fact that should never be lost, no matter how exciting the technology is. #AI #CX Thanks, Salesforce Customer Success

🌟 ICYMI: Proximity Revolution with Robert C. Wolcott & Kaihan Krippendorff! 🌟 Discover how technology is transforming delivery and customer experience through proximity. Key Takeaways: 🔍 Proximity Explained: Compressing capabilities for closer, faster distribution. 🌱 Tech Innovations: Vertical farming, 3D printing, and on-demand pharma. 🚀 Customer Demands: Shift towards personalization and immediate delivery. 🌍 Sustainability: Reduce waste and emissions with proximity. 🔄 Cross-Industry Learning: Stay ahead by exploring other industries. Catch these insights and more from Robert and Kaihan! 🎧 #Proximity #CustomerExperience #Innovation #Sustainability #Technology Listen now!  https://lnkd.in/eiVhP-nb Thanks, as always, Salesforce Customer Success.

A company might brag about having generative AI, but do they actually know if the technology is generating any value for the organization? Irina Gutman of Salesforce explains where organizations should start with GenAI and how to get the most from the technology. #CX #AI Thanks, Salesforce Customer Success!