CGT - Consumer Goods Technology

Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure. Rather than a small trial, P&G made the decision to test ChatPG with thousands of people in order to get it in use more quickly, a trio of AI leaders shared in the company’s annual Signal event this week. Get more details ➡️ https://ow.ly/fUoj50SFf8E #chatgpt #artificialintelligence #cpgindustry #consumergoods Rafal Kawala Budi Saputra Lorenz Maierhofer

🌟 Exciting News at Kimberly-Clark 🌟 Join CGT - Consumer Goods Technology in welcoming Craig Stephen Slavtcheff as our new Chief Research and Development Officer. With an impressive three decades of experience and a portfolio of over 70 patents, Craig is all set to lead the team towards consumer preferences, sustainability, and stronger brand equity. #Innovation #ConsumerGoods #Sustainability https://lnkd.in/eGjuP5WC

If brands needed yet another reason to prioritize discoverability for digital grocery, here’s one more... ❗ ❗Even consumers with low loyalty to e-commerce usage had online baskets that were more than double the size of their in-store ones. ❗❗ Kroger's retail data science company 84.51˚ examined in-store vs. online trips for the last year. Get more insights ➡ https://ow.ly/mqNn50SECJi #research #data #cpgindustry #consumergoods

On the final day of the Consumer Goods Sales & Marketing Summit, attendees will listen in on an engaging conversation with Surabhi Pokhriyal, chief digital growth officer at Church & Dwight Co., Inc. WHEN: Wednesday, September 25 WHERE: Princeton, NJ REGISTER: https://lnkd.in/e2hKQKiW

This August, Alfredo C. M. Tan takes over as chief digital and information officer at Canada Goose. In the role, Tan will oversee the strategy, implementation, and adoption of Canada Goose’s consumer-facing digital platforms. He will help develop the company’s digital roadmap, build its digital capabilities, and oversee its data and AI strategy. Learn more ➡️ https://ow.ly/jyrf50SEmZG #leadership #cpgindustry #consumergoods

CPGs are pulling out all the stops to keep up with retailers’ private label growth. Two strategies they’re turning to gain back brand loyalty? Pricing and promotion. See how companies are catering to value-minded consumers in this CGT - Consumer Goods Technology article: https://hubs.la/Q02Gh6SV0 #pricing #privatelabel

I am very excited to announce that the The CPG Guys will kick off our upcoming Consumer Goods Sales and Marketing Conference in Princeton, NJ. The CPG Guys will start the Summit by hosting a fireside chat with a senior CPG brand leader, focusing on today’s consumer goods challenges and exploring ways to build omnichannel retail partnerships that cater to today’s digitally engaged consumer. You will learn about the various challenges leaders in the boardroom are tackling and how you can contribute to turning these challenges into sustainable opportunities. Take a look at the rest of this amazing lineup of speakers. If you're a qualified CPG executive interested in attending, feel free to register on our website.https://https://lnkd.in/eNtENWX7 If you're also interested in learning how you can participate, feel free to ping me directly. Looking forward to seeing you there! Sri Rajagopalan Peter V.S. Bond CGT - Consumer Goods Technology

The CPG Guys will be opening up the 2024 CGT - Consumer Goods Technology sales & marketing summit with a fireside chat on today's brand / #omnichannelretail challenges and how you can make a difference for the #digitaladvertising led #consumer. Sept 23rd, 2024 - Princeton. Register here : https://lnkd.in/eZFFKHvT

Get behind the story and in front of trends …! Launches are always fun but this one is a little extra special.  We quietly launched CGT's texting community a few months ago, and I’m very excited it's officially opening up to everyone. I've loved connecting with industry friends, learning your challenges and questions, and meeting new experts. It's a great space for anyone who wants insider info, is curious about today’s news and trends, or wants to make their voice heard. We partnered with Subtext to make this simple and privacy-safe. Check it out, and join us in this fun and easy way to stay embedded in the consumer goods industry: https://lnkd.in/eu5hFZAz ⭐ ⭐ ⭐ I’ll get three things out of the way for anyone who’s new to this kind of thing … 1. I text 2x/week: Tuesdays and Thursdays.  2. It’s not a group chat.  3. Only I can see responses. I never share texters' names without permission. (Yes, that’s four. Texting is also a great exercise in brevity.)

Retail execution is becoming more automated with the advancement of tools like image recognition. No longer do field representatives have to rely on manual, time-intensive processes. However, these tech implementations require investment, including tech stack integration, workforce onboarding, and technology maintenance. In this chat, Sara Clarkson, president and CEO of MarketsupportCanada, and Matthew Brogie CEO of Repsly, dive into best practices for overcoming these challenges and share how image recognition is helping to unlock next-level innovation in the CPG and retail space. Watch the interview ➡️ https://ow.ly/bl4R50SCxiK #cpgindustry #consumergoods #retailexecution #imagerecognition