Brand New World
Advertising Services
The radical transformation of media, identity, consumer behavior, and brands. By Jake Bjorseth, the voice of Gen Z.
About us
This is a book about the radical transformation of media, identity, consumer behavior, and brands — one that most marketing organizations are not prepared to face. It’s not just a nuanced look at Gen Z, but at the world they are creating. There’s unlimited opportunity to create the next big thing. There’s also unlimited competition. To stay relevant in the 2020s and beyond, brands need to redesign their marketing organizations from the ground up. It’s a brand new world.
- Website
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https://brandnewworld.substack.com
External link for Brand New World
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Founded
- 2021