Your Next Opportunity Is Right In Front Of You

Shoot Your Shot is my personal series where I ideate in public for brand partnerships that I would love to make happen or see come to life...You miss 100 % of the shots you don't take

I was going grocery shopping the other day and happened to be in the sports nutrition + fuel isle and got overwhelmed by all the options. A couple of thoughts ran through my mind as I was deciding which energy chews I should get as I get back to my marathon running training. Honey Stinger and Skratch Labs have been a fan favorites for me thus far but open to other suggestions as I've never really been into energy chews even from the playing days.

My first thought was that you should never be discouraged to reach out to a brand for an opportunity. While some brands might say no, there are hundreds of brands available for you to shoot your shot and find synergy to create a partnership with. [warning: Keep it authentic] ...

This was the sports fuel section. Look at how many different brands are available. The opportunity is right in front of us. There should be no excuses in terms of shooting our shot for categories and industries that we are interested in. Matter of fact, for any athlete or person working with athletes, next time you go grocery shopping I want you to pick 3-5 categories and then take a picture of the isle and see how much opportunity is in front of you. For example; dairy [milk], sports drinks, skin care lotion. Next step for you is to implement the OCR method [organize, categorize, rank] all the companies/brand in a CRM. Thing you can include are a tab for contact, email, notes, etc... [reach out if you need assistance]

My second thought was sometimes you need to create the partnership yourself. What I mean by that is you can take matters into your own hands. Whether it's creating content around the products you're already using, developing a concept that you relate with, or providing value without initially asking for anything in return. Whether it's weekly grocery haul POV vlog to highlight the grocery chain , a taste test series where you review different flavors of your favorite products, or building a grocery list/ recipe cards for your supporters to see and follow.

Taste Test is a series I did and need to bring back where I would decipher different products. Using the same logic as the scenarios above, I could probably pitch a couple of different opportunities around grocery shopping.

What opportunity makes the most sense for a taste test series??

As an athlete CEO, you have to think differently because you are different. Hopefully this is the assist you need to shoot your shot.

If you're intrigued and want to learn more about our shoot your shot mentality, connect with us at Serve Consulting LLC