Take a Walk in Your Client's Shoes

We are well into Q3 ... and many are wondering:

How can we get back on track? Is it too late to pivot? What are the 3 most important things we should be focused on? How can we get people focus on customers and growth? Where will our next client come from?

As the creator of the Becoming a Trusted Advisor course - I’ve helped hundreds of business owners and leaders grow their business and build trust and loyalty with customers – these are questions I’m hearing a lot.  

Instead of these questions, how about changing your perspective? How about putting yourself in your customer's shoes? In your client's shoes?

If you’ve been in one of my in - person or virtual presentations or workshops, read one of my articles in Forbes or my book, you’ve heard me say, at the core every company’s strategy is a customer strategy.

We are all in business to serve customers.  

Without them, we don’t have a business. The number one question we should be asking is:

How can I make a difference for my clients today?

Imagine if everyone in your company, every single person, was focused on making a difference.

Imagine if everyone focused on providing value to current and former clients.

Imagine if everyone identified one client, and committed to making a difference for them.  

Consider the impact.

We know the probability of doing more business with an existing customer is much higher than with a new customer - studies say it's 6 times more likely and loyal customers are worth 10 times (yes 10X) as much as their first purchase.

We also know customer retention can lead to increases in profits. According to research done by Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.

If you’re wondering what you can do to grow your business, and get back on track, I’d recommend you start by identifying one client and asking yourself one simple question: ‘How can I make a difference for my client today?"

All companies have access to the same information, systems, consultants, and training. The difference is not in the processes and systems, it's in the people. It's the trust factor, it's The Power of Trust. 

Trusted Advisors in a company are different, they get different results. 

Trusted advisors focus on clients,  make a difference for clients, do extraordinary things for teams and clients and they fuel sales and growth.

If you want your colleagues to focus on making a difference for customers and clients, I can help. To get you started, you can download this blueprint for customer success, or to click here to learn more about how to build customer trust and become a trusted advisor.

About Natalie Doyle Oldfield

Natalie Doyle Oldfield works with business owners and leaders to grow their revenue through a proprietary framework. She delivers virtual and remote presentations to teams and companies.

Natalie is the President of Success Though Trust, author of The Power of Trust: How Top Companies Build, Manage and Protect It  and creator of the online course Becoming a Trusted Advisor: Learn How to Build Trust with Clients and Stakeholders. She has been named a Top Thought Leader in Trust by Trust Across America.