FIELD NOTES: Lisa Williams, In the Spotlight!

Thanks for reading the Marketing and Sales Essentials, a new weekly series where we share the behind-the-scenes stories of impactful marketing or sales strategies that we’ve used to get more leads or improve the sales process of our clients and our business.

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EDITOR’S NOTE: We are calling this series “Field Notes” and in each posting you’ll hear live reports from forward-thinking entrepreneurs, consultants and business leaders with a small team who are making a difference.

They’ll be sharing their experience and insight into what is helping them or their clients continue to grow in today’s landscape.

We hope you enjoy!

Next up in this series we had Lisa Williams - Founder  & CEO of It’s Simply Digital. 

In our interview, Lisa speaks to growth in business, bringing on a team to be able to delegate different tasks and projects. Separating personal from her businesses brands… Along with the transformation of AI and while it can’t tell people’s individual stories, it can be a really great partner in digital marketing. They’ve already been using forms of AI in their content creation for years, well before ChatGPT. 

She inspires others to, “show up with confidence, show up with authenticity. In my mind, the only sin in this world is not being true to you… don't worry about what your perception is in the outside world and take care of what you feel inside.”

You can listen in on the conversation below:

Alright, that wraps up our time together. 

I’d like to say a huge thanks to Lisa for taking the time to hang out with me. And I hope our conversation gave YOU a few golden insights that you can apply right away -- and use to hit your business goals over the coming months. 

Until next time!

Meredith Eisenberg | Head of Coaching & Customer Success at Connect 365

P.S. Be sure to share this interview with your network if you found it helpful. Then comment below, and let me know what your #1 takeaway is!