February 2024 Touch Base

❄️ Chilly greetings, G2 Touch Base readers!❄️ First off, happy belated Valentine’s Day to our subscribers - WE 💗 YOU. Thank you for supporting our lil’ corner of G2 content here on LinkedIn.

This brisk yet bustling month has left us with lots to update you on…despite being a short month, February tends to sweep in with potent force, taking home the cake as one of our busiest months of the year. Let’s dive into all the buzzing activity!

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🏆Best Software 2024

Our Best Software Awards have come and gone, but we’re still riding the high from what an incredible year all our winners had. Here are a few spotlights for our 2024 champs in NYC:

See all our 2024 winners ➡️ here ⬅️

👀 Seen in the Wild

Spotted! Here are a few of our notable media coverage pieces from the past month:

🗞️ Entrepreneur: Becoming a Unicorn Is Really Just the Beginning' Leadership Lessons From Tech CEO Godard Abel

🗞️ CIO Dive: AI tool research slides as enterprise adoption advances: G2

🗞️ Fast Company: Riding the AI wave: Transforming software buying and selling

🗞️ SHRM: How to Respond to Employees who Want to use AI

🔦 Market Research Highlight

Our Market Research team is never done exploring new horizons. They put their noses to the grindstone last month, introducing 10 new categories to our ever-growing marketplace. Here’s your speedy round-up of what’s new:

📌 Citrix Consulting Services

📌 AI Content Detectors Software

📌 Crypto Accounting Software

📌 Process Orchestration Software

📌 Runbook Automation Software

📌 Medical Coding Software

📌 Immigration Software

📌 Internal Newsletter Software

📌 Frontline Worker Communication Platforms

📌 Cloud GTM Platforms

NEW: AI Brief with Matthew Miller 🤖

We introduced a new series, AI Brief, hosted by our Research Principal Matthew Miller ! Elevate your understanding of AI with Matthew's expertise, as he decodes the complexities of the industry in concise, information-packed episodes. Here’s the first:

Monthly Security Snippets ✂️

We’re back with another Security Snippets episode, focused on why cyber insurance companies should demand valid & tested cybersecurity plans. Check out Chase's full piece on the G2 Research Hub here.

LinkedIn Live 🎙️

We had three LinkedIn Lives in Feb! Shout-out to our Market Research team for hosting such impactful sessions: Cody White , Victoria E. Blackwell , Matthew Miller , Michael Pigott 👏 Check them out:

🗞️ News to Note

Stay plugged into G2's latest announcements and updates (click images to open):

G2 Drives Sales Team Success with Content, Buyer Intent, Review Offerings

Introducing G2 TechBlend: G2 & TechTarget Partnership Bridges B2B Tech Content Gap

G2’s 2024 Best Software Awards: Celebrating Winners & Uncovering Trends

💭Leadership Insights

Get a BTS look at our leaders’ POVs:

How Artificial Intelligence Is Impacting the Legal Industry

Strong Customer Marketing Strategies: The Key to Boosting Retention

An Analysis: G2’s Best Software 2024 Winners

How Marketing & Sales Leaders Can Accelerate Efficient Growth in 2024

📢 ICYMI: Additional Happenings

In other news…

Make sure you catch up on G2 Office Hours

⭐February features Anna Niles & Katlin Hess

What have our G2ers been up to?

In honor of Black History Month, G2er Folake Olatoye-Ojo, PMP, CSM spoke with our Ebony & Allies ERG members about what BHM means to them. 

We’ve officially been certified as a Great Place To Work in India!

This recognition from Great Place to Work® Institute (India) is a testament to the hard work of our incredible G2ers & reflects our commitment to creating an environment where every employee can thrive.

We gathered as a company this month in Chicago for our ‘AMP IT UP’ FY25 Kickoff! Sending a huge thanks to all our incredible speakers & G2ers who made this event so special. 👏

Congrats to our G2ers recognized as PEAK Professionals of the Year: Brandon Isaac , Miles Garvey , and Anindita Sengupta for embodying our PEAK values in all you do. Join us in giving these kudos to these G2ers for their extraordinary accomplishments this year. 🎉

🚀Coming Up In March...

✏️March Office Hours are on the 28th

📊Our Q1 2024 State of Software Report publishes on March 26th

🌸2024 Spring Reports go live on the 29th

📣Find the most recent G2 news in our company newsroom, Market Research insights here (including the team’s 2024 Technology Trends series), and our G2 LinkedIn Live events here. 

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