April 2024 Touch Base
Welcome back Touch Base readers! Despite the April showers ☔, we're showering you with updates that are sure to brighten your day ☀️. So, grab your umbrella and dive into this month's edition—you won't want to miss a drop!
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📰 G2 in the News
Here’s your quick snapshot of our media mentions from April:
🗞️ CFO Dive: Fixing the broken state of SaaS purchasing
🗞️ Cooleaf Love Your People Podcast: How G2 Measures and Redefines Employee Experience
🔦Market Research Highlight
Our Market Research team has been hard at work in our marketplace garden, planting 6 new seeds. Say hello to our new categories! 👋
Monthly Security Snippets 🔒
In the latest installment of G2 Security Snippets, Chase teams up with Amal Joby and Brandon Summers-Miller to discuss VPN & ZTNA, clarifying differentiators and digging into trends across G2 data.
LinkedIn Live 🎙️
Check out our latest LinkedIn Lives from last month.
🧠 G2 Leadership POVs
Step into the minds of G2’s experts:
🌷G2’s Spring 2024 Reports: 20k+ Reports Serve as a Guide for Software Buyers’ Unique Business Needs
🤡 Don’t Be Fooled, These Are Real Software Applications — Including Pet Grooming!
🏁 G2 Data Solutions’ Market Movers in Conversation Intelligence Software
🔍 Insights from G2’s EAB: AI’s B2B SaaS Opportunity to Drive Retention & Growth
🍪 Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
⏰ Master Your Minutes: Tips to Optimize Efficiency in the Workplace
👀 ICYMI: Additional Happenings
In other news…
Make sure you catch up on G2 Office Hours!
💐April's session features Rachel Morris & Laura Horton
What have our G2ers been up to?
They've been busy bees 🐝 these past few weeks, globe-trotting to different events like SaaSiest in Malmö, LinkedIn's B2Believe in NYC, & our latest GTM event with ZoomInfo + Snowflake in Chicago. 👏
📸 Here are just a few shots of our teams on-site!
Our President’s Club in Mexico just wrapped up! Congrats to all our G2ers who attended to celebrate their successes this year! 🌴 🎉
🫖We're spilling the (G2) Tea 🫖
Thirsty? Drink up. Get SaaS-y news and MarTech insights twice a month with a 5-minute newsletter featuring inspiring leaders, hot takes, and bold predictions
📣 Find the most recent G2 news in our company newsroom, Market Research insights here (including the team’s 2024 Technology Trends series), and our G2 LinkedIn Live events here.
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