Essex Furukawa Asia Pacific Teams Come Together for CWIEME Shanghai Success

Essex Furukawa Magnet Wire teams from across Asia Pacific joined forces to represent the company at the recent CWIEME Shanghai exhibition. The successful collaboration between Chinese, Japanese, and Malaysian teams showcased the expertise of each group as well as strengthened relationships with both existing and potential customers. The event, held in the heart of the Chinese market, attracted thousands of professional visitors, providing an excellent platform for the group to display a unified message.

The collective worked to advance the theme of “Getting Closer to Our Customers,” underscoring a commitment to understanding customer demands while also providing tailored solutions. The collaboration between the Asia Pacific teams demonstrated exceptional teamwork and synergy, leaving a lasting impression on attendees.

“CWIEME Shanghai is the most influential exhibition for magnet wire in the Chinese market, and there were more than 10,000 professional visitors at this event,” Albert Lee, President of Essex Furukawa Magnet Wire Asia, said. “We were very pleased with how everything turned out.”

Essex Furukawa focused on the 800v high voltage platform, showcasing both HVWW® and thick Polyimide (PI) solutions to customers. HVWW® garnered significant interest from attendees, reflecting the market's growing demand for high voltage applications while the PI product was highly regarded as it was recently distinguished with an Advanced Performance award from DENSO for the Japanese and Chinese teams.   

In addition to displaying their products, leadership and sales teams actively engaged with visitors, aiming to foster stronger relationships and gain a deeper understanding of customer needs. The company also collected valuable information during the exhibition and is committed to following up to explore potential business opportunities in the market.

By leveraging their market-specific expertise and demonstrating exceptional teamwork, Essex Furukawa continued to strengthen its customer-centric approach and deliver innovative solutions that meet the evolving demands of the automotive industry.

“We were able to meet with many important individuals from all across Asia,” Lee added. “Having our representatives from China, Japan, and Malaysia was invaluable to our success during the event.”

For more information about Essex Furukawa Magnet Wire and its range of products and services, please visit its website.