Artificial Intelligence, yay or nay

[In my opinion] and jumping on the bandwagon, I am putting my thoughts out there. 

So, in very recent times, platforms like ChatGPT (I am only referencing this since the others haven't really gotten my attention) have taken the world by storm, agencies demonstrating their willingness to adopt and adapt, clients, showing their ability to probably not depend on agency's as much and just all around a debate on the future of careers, should AI platforms take over. 

If the Terminator series is anything to go by, 1997 came and went. 26 years have passed, and the majority have only begun to discuss its possibilities in real life.

Anyway, I digress... 

The fear of being replaced by AI, which should primarily affect the younger generation (but what seems to be striking fear in everyone), stems from the fact that many young people have yet to master their skills and expertise, leaving them vulnerable to being replaced by something better or faster.

In the field of advertising and communications, this fear is particularly acute. With the rise of AI-powered tools, there is a concern that advertising professionals will become overly reliant on these tools and lose sight of the essential skills required to succeed in the industry.

Therefore, the younger generation of advertising professionals needs to hone their expertise and skill sets. This involves learning and developing critical thinking, creativity, strategic planning skills, and people skills (mind you, this is something AI will definitely not be able to teach you - well, not yet), but also how to use AI-powered tools like ChatGPT.  

By mastering these skills, the young ones can become more valuable to their employers and less susceptible to being replaced by automation. They will also be better equipped to use AI-powered tools like ChatGPT to their fullest potential rather than relying on them as a crutch.

It's important to remember that while AI-powered tools like ChatGPT can provide valuable insights and assistance, they cannot replace the essential skills of human intuition and creativity. These skills are what make advertising campaigns truly impactful and resonate with target audiences.

Bottom line: I believe young advertising professionals must continue to hone their expertise and skill sets to stay relevant in the industry and, at some point, develop the skills to ensure that they can effectively utilize AI-powered tools like ChatGPT to enhance their campaigns, not to create work today. By balancing AI and human creativity, young advertising professionals can create compelling campaigns that stand out in today's crowded advertising landscape.

So, to my team, sorry, but it is still banned in the office.