How do you use AI to segment and target your customers?
Consumer behavior and marketing research methods are essential skills for marketing managers who want to understand their customers and deliver value to them. But how can you leverage artificial intelligence (AI) to enhance your marketing research and segmentation strategies? In this article, we will explore some of the benefits and challenges of using AI for marketing research and segmentation, and provide some tips and examples of how to apply AI in your marketing campaigns.
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M. Austin JamesFractional Head of Marketing/CMO - Helping early-stage companies build better marketing teams and accelerate…
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Ifedolapo Ojuade, ABMP, MBAWest African Marketing Leader | Strategic Marketing Management | Data-driven Brand Builder, Global Collaborator |…
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Prasanna JagatapVP of Engineering | Marketing AI | Emerging Technologies | Products and Data Platforms