TRUE MARKETING
I've always been interested in the big brands' marketing initiatives and campaigns. I take pleasure in looking objectively and trying to assess the ideas and how well they are delivered, and whether something better could've been done using a similar budget. I stand in owe to any brand who uses "true marketing" in the sense that it delivers a useful message to the right audience, without resorting to deception.
Yesterday, like most people, I was there in front of my TV, waiting for the games to start, and here came Lionel Messi promoting LAYS chips, followed by Christiano Ronaldo promoting KFC, and it kind of hit me! What is the message being delivered here?!
Is it that I can become a star athlete by eating my way through a bag of potato chips and some deep fried chicken? I am definitely sure that's not how Messi and Ronaldo made it all the way to the top. I even wonder if these athletes ever even consume the brands they are promoting in their own personal lives! What's next? Usain Bolt doing a commercial for Marlboro?!
For me, this is the opposite of "true marketing", and while I am sure that KFC and LAYS have benefited tremendously from the exposure, I believe they could have spent their money doing something of equal impact without resorting to this type of deceiving marketing.
Senior Consultant - Strategic Communications Consultant, Cultural Strategist, & Fulltime Storyteller
9yInteresting take on it, i actually think what they are trying to do here is associate football with this food. Like kind of create a sort of schema. So that everytime for example they see lays they immediately think of messi, then football. I mean its marketing for football teams and also for junk food. anyway thats my two cents on it.
General Manager at Mindcraft Advertising & Marketing
10yTotally agree Roy. ....
Account Director | 360 Marketing Strategist | Social Media and Digital Marketing Lead
10yI think these kinds of TV commercials are targeting kids and teenagers (Between 10 and 17 years old boys who will keep nagging their parents to get, what Their Idol, Messy and Ronaldo eats) and not mature and awakened consumers.