Thoughts on PR, Marketing & Business: No. 7
David Politis
Marketing Mercenary at The David Politis Company & Founder, Editor, & Publisher of Utah Money Watch
In spite of claims to the contrary, the press release is NOT dead. In fact, it’s alive and well as a valued tool in the toolbox of every savvy marketer.
On a cost-per-impression basis, news releases are virtually unsurpassed for delivering bang-for-the-buck results, especially when one considers the prospect for leveraging one news release into publicity gold reaching millions of prospective customers via a highly credible story published by a media outlet about your announcement.
When distributing a news release, I always use a commercial wire service to help distribute the release. My two favorite services are PR Newswire and Business Wire, and either service will do a great job for you.
Additionally, I always send out a copy of each release via email to a curated list of journalists, bloggers and analysts that I believe will be interested in the announcement.
news releases are virtually unsurpassed for delivering bang-for-the-buck results
I’ll share additional ideas about ways to increase your success with press releases in a future “THOUGHTS on PR, MARKETING & BUSINESS” here inside LinkedIn.
So . . . How long has it been since you published a news release?
I look forward to hearing back from you, my LinkedIn friends, and reading your comments.
David
Digital Marketer and Creator as an Amazon Influencer and YouTuber. I help people create clean, happy homes.
10yThe last one I published was a week ago I think. Usually several a month between work and clients. I use Vocus. Do you create your own list of journalists to send to?