Zia Daniell Wigder’s Post

Goodbye 2023 – goodbye Axel Springer! On my own behalf. 😊 After more than ten years at Axel Springer, I have decided to open a new chapter. My two-year secondment as Head of Office in Brussels ends at the end of the year – a good opportunity to set off for new shores. Since 2010, I have been part of the digital transformation in Germany and abroad, from BILD & Welt to "Electronic Media" and most recently Public Affairs. The company has developed rapidly since then, so it never got boring. And I am very grateful for the numerous experiences and, in particular, the trust placed in me! To pick out just five examples: 🌟 Project Premium Content: My debut at Axel Springer in 2010. A Group-wide strategy project that is still a perennial issue today: How can you convince users to pay for something that was previously free? There was probably no better way to get to know the Group in a very short time. Andreas Wiele, Florian Klages, Christian Fuhrhop... #PremiumContent 🌟CDP: The commitment to an efficient #platformeconomy and improved data sharing within and outside the Group. Rarely have I learned so much about Germany and Europe as a digital location as I did during this time, both for the good and for what could be improved. Michael Wolter, Tom Halank, Michael Reiner, Carlos Bracho, Regina Hüf and many more. 🌟"BILD for all": The only "real analog" project I took part in as support and which I can still remember well. Every German household was supposed to receive a newspaper. It worked despite all the adversities – and most recipients (who hadn't objected) were happy too 😉 Ralf Hermanns 🌟 The acquisition of (then still) N24, now Welt TV: countless night shifts and at least as many pizzas with Christoph Falke in a dark office wing analyzing broadcasting schedules, reach and commercials. #mergersacquisitions 🌟 Last but not least: the joint fight for a fair #digitaleconomy, which has been with me for many years now and I am deeply convinced of its importance for society as a whole. From the DSA and DMA to the GWB, ePrivacy, the AI Act, the MedienStV and EMFA. Dr. Dietrich von Klaeden, Florian Nehm, Karolina Sznajder, Benedicta von Rauch, Franziska Fislage, Fabian Griewel, Damian Flisak, Daniela Rau-Kahnt and Angie Scheunemann and all other supporters, whether inside Axel Springer – such as Robert Blanck, Ansgar Schoenborn, Dr. Susanne Stollhoff, Albrecht von Sonntag, Christopher Reher, Julia Kühne, Sabine Schmidt… – or outside (way too many to list here). After such a long time in the Group, I have certainly forgotten many people who are important to me. I would therefore also like to thank my other colleagues and contacts for the great cooperation! It was always a lot of fun - let's stay in touch! Before I continue, I would like to dedicate some time to my family, which has been a bit neglected recently. And now enjoy the end of the year. With this in mind: „Einen guten Rutsch“ to everyone and to a happy 2024! 🚀🎈💫

From International News Media Association (INMA), Axel Springer CEO, Mathias Döpfner, shares his digital-only strategy. “We have defined [a] clear strategy for the publishing group and that is that we want to become the leading digital publisher in the democratic world [and] that we focus on a digital-only strategy, and that's why our growth strategy, the organic or inorganic, would focus entirely on digital-only assets,” https://lnkd.in/eWWrrhPv

Axel Springer is a complex organization. What sounds like a problem is actually a USP and strength: A diverse set of businesses active under one roof. All with their own brand, own culture, own markets. As communications professionals, we continuously think about how we position our brands and Axel Springer as a whole. So it was a privilege yesterday to - for the first time - host the communications leads of the companies within Axel Springer for a day of discussions, planning and contemplating ideas. Especially given the complexity of our group, ensuring that all communications teams are on the same page is vital - and fun! Because what all companies within Axel Springer share despite how different they may be: our businesses are designed to ensure that independent media works as a business in an ever changing world. 1️⃣ Our media brands POLITICO, Welt, BILD, Ringier Axel Springer Polska, Business Insider; 2️⃣ The Stepstone Group, AVIV Group, immowelt who’s industries disrupted the old job and real estate classifieds sections and thus business cases of newspapers; 3️⃣ idealo internet GmbH Awin Global who fundamentally changed the way we advertise and market products; And many more… It was an absolute blast to discuss with all the colleagues from all these brands above how best we can work together better in order to tell individual brand stories and at the same time have the complexity of Axel Springer be one of the defining features of its positioning, not a systemic bug.

Yam Tak Cheung’s Forbes Strategy: A New Chapter or a Replay of Jimmy Lai's Apple Daily Playbook? 📈📰 LinkedIn Community, let's engage in a thought-provoking discussion about a trending topic in the world of media and business. Yam Tak Cheung, now at the forefront of Forbes Media, seems to be channeling the tactics of the renowned Jimmy Lai from Apple Daily. Is this a strategic evolution or a repeat of a controversial media playbook? 🔄 The Lai Legacy in Media: Remember how Jimmy Lai's Apple Daily shaped the media landscape with its bold, agenda-driven approach? Observations point to Yam Tak Cheung's Forbes adopting a similar style. This shift raises essential questions about the role of media in business and politics - is Forbes under Yam pushing a specific narrative, especially regarding Hong Kong's business environment and China’s policies? 🎯 Strategic Media Influence: Forbes, much like Apple Daily, appears to be targeting the establishment with critical lenses. This approach isn't just about news; it's about influencing perceptions and potentially shaping policy discussions. Is Yam using Forbes as a platform for advocacy, reminiscent of Lai's strategy? 🌏 Global Implications: The comparison between Yam's Forbes and Lai's Apple Daily brings to light the broader implications of media influence in global politics and business. How does this strategic editorial direction impact international perceptions, especially in the context of East-West relations? 🗣️ A Call for Professional Insight: As business leaders, marketers, journalists, and policy makers, your perspectives on this are invaluable. Are we witnessing a new era of media influence with Yam’s approach at Forbes, or is it a continuation of a familiar narrative? Let's dissect and discuss the implications for the business world and beyond. Share your thoughts and insights on this intriguing development in the comments below. Your expertise could shed light on the evolving relationship between media, business, and global politics! 💼🌐💬

Tip for #HigherEdMarketing: Leverage mentions in the news to connect with a target audience. Of all the public, online mentions of a college or university, roughly 20% are from a news source. Don't leave it to the news organization to get the word out, and don't let the mention die in your "press clips" internal newsletter. Given the nature of journalism, these mentions are usually neutral, lacking the emotional "oomph" needed to create meaning and memorability for your audience. When you see a new mention of your campus, treat it as an unknown actor with raw potential; develop and nurture it to perform at its best. Distill the "so what" for your audience, and then do the heavy lifting for them and present it in the format and place that is most likely to resonate with them. Determine which aspects of your brand identity the news might highlight and what emotions it could elicit. Do the work so when you repurpose and re-share, that raw potential turns to results that call for a standing ovation. To connect with your audiences, you must do the work to shift neutral conversation to something more emotionally resonant. Read more in Campus Sonar's trends guide for #HigherEducation leaders and innovators, linked in the comments. #HigherEducationLeadership

How the Media Shapes Our Thoughts In today's digital age, the media plays a significant role in shaping our thoughts, beliefs, and perceptions. From news outlets to social media platforms, the media has a powerful influence on how we view the world around us. • Framing and Agenda Setting: The media has the power to shape our thoughts by framing issues and setting the agenda for public discourse. Through selective reporting, emphasis on certain topics, and the use of persuasive language, the media can influence what we think about and how we think about it. It is crucial to be aware of these framing techniques and seek multiple perspectives to form a well-rounded view. • Emotional Manipulation: Media outlets often use emotional appeals to capture our attention and influence our thoughts. Through compelling storytelling, sensationalism, and the use of vivid imagery, they can evoke strong emotions that sway our opinions and beliefs. It is important to be mindful of our emotional responses and critically evaluate the information presented to us. • Influence on Social Norms: The media has a significant impact on shaping social norms and cultural values. Through the portrayal of certain behaviors, lifestyles, and beauty standards, the media can influence our thoughts on what is considered acceptable or desirable. It is crucial to critically analyze these portrayals and question the underlying messages being conveyed.

Ready to create media with impact?

In recent times, businesses are adding more value to traditional marketing strategies to get going with new methods of reaching a global audience in the media space. Companies who haven’t positioned themselves rightly on the global platforms might not utterly have an increase in sales from customers outside the business location. Consequently, businesses must invest rightly, and hire experts to actively and consistently present their business to its target audience to a wide range of probable customers, such that their services will go beyond borders and generate substantial revenue for the growth of the business. Remember, when a single business grows there’s a great socio-economic impact on employment and the provision of solutions to a larger community. #zerohunger

🌟 The value of being featured in News Wire Magazine 🌟 ✨ Have you considered the immense power of paid media to elevate your brand and reach new heights? 🚀 Being featured in a publication like News Wire Magazine can truly be a game-changer for your business. Here's why: 📈 **Credibility Boost**: Being featured in a prestigious publication instantly adds credibility to your brand. It signals to your audience that you are a trusted and respected authority in your industry. 🌍 **Expanded Reach**: News Wire Magazine has a vast readership, giving you the opportunity to reach a wider audience than ever before. This increased exposure can lead to new partnerships, customers, and opportunities. 💡 **Thought Leadership**: Being featured in a publication like News Wire Magazine positions you as a thought leader in your field. This can open doors to speaking engagements, collaborations, and media opportunities. 🔍 **Visibility**: In today's noisy digital landscape, standing out can be a challenge. Being featured in News Wire Magazine puts you in front of your target audience in a way that grabs attention and sets you apart from the competition. 🌟 **Brand Recognition**: When your business is featured in a reputable publication, it helps to solidify your brand's identity in the minds of consumers. This kind of exposure can lead to increased brand recognition and loyalty. 🚀 **Seize the Opportunity**: Whether you're an established business or a rising entrepreneur, leveraging paid media like News Wire Magazine can propel your success to new heights. Don't underestimate the value of strategic media coverage in building your brand and achieving your goals. Let your story be heard, your expertise recognized, and your impact amplified through the power of News Wire Magazine and other top-tier publications. Embrace the opportunity to elevate your brand and showcase your talents on a global stage. The time is now to make your mark and soar to new heights in the world of business and beyond. 🌟 #ThoughtLeadership #MediaCoverage #BrandVisibility #ElevateYourBrand #OpportunityKnocks #MakeYourMark