The INMA South Asia News Media Festival has kicked off with a New Delhi Media Study Tour; a conference and workshop are also on the agenda for the week. Check out the agenda and photos from the ongoing Festival on the event page: https://ow.ly/k7IP50SHoA9
International News Media Association (INMA)
Online Audio and Video Media
Dallas, TX 8,474 followers
The world's leading provider of global best practices for news media.
About us
The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. OUR MEMBERS: INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70+ countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. OUR VISION: INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. OUR MISSION: INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: Sharing of global best practices. Spotting of trends, commonalities, and outliers. Identifying new business model opportunities. Rewarding new ways of building brand and corporate value. WHAT WE DELIVER: This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.
- Website
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https://www.inma.org
External link for International News Media Association (INMA)
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- Dallas, TX
- Type
- Nonprofit
- Founded
- 1930
- Specialties
- marketing, business models, news media, newspapers, online, journalism, subscriptions, advertising, data, and product
Locations
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Primary
P.O. Box 740186
Dallas, TX 75374, US
Employees at International News Media Association (INMA)
Updates
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Media leaders shared how rethinking bundling, loyalty programmes, games, and cancellation processes can help transform news media companies’ retention strategies during the recent INMA Subscription Retention Master Class, part of the Readers First Initiative. Gustaf Eriksson Lukas Erbrich Giacomo Bernardi Alan Streck Madelein Venter Lior Kodner
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During this week’s Webinar, Hannah Poferl of The New York Times and Philip Rucker of The Washington Post will share their approaches to election coverage, the role metrics play in their coverage decisions, what topics they are focusing on, and how they respond to audience feedback. Join us on Wednesday, July 24, at 10 a.m. New York time.
Upcoming Webinar: New York Times, Washington Post share how they are covering the U.S. presidential election
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Nadia Honiball and Mia Spies of Netwerk24 and Lee Rondganger of IOL shared how their companies strategies for covering the historic South Africa elections.
Netwerk24 and IOL share their video, mobile-first strategies for election coverage
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Why is AI adoption slow among news media staff? "One reason is that staff members are so busy that learning how to use a new tool appears to be another chore they need to set aside time for," INMA Generative AI Initiative Lead Sonali Verma writes.
GenAI adoption by newsrooms: Research shows its complicated
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INMA Elevate Scholarship recipient Thomas Flax is broadcast editor for the Austria-based streaming programme “Vorarlberg Live.” He has focused on expanding new digital video formats and also plans to test local video documentaries alongside live broadcasts to create added value and focus on the subscription business.
INMA Elevate Scholar: Thomas Flax of Russmedia
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As part of its campaign to raise awareness of its brand among young readers, F.A.Z. used real-time marketing to tailor the ads to the editorial environment and pick up on the article’s topic.
F.A.Z. targets 25- to 35-year-olds with awareness campaign
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The DRIVE initiative was able to analyse user needs by date and time. What they found, for instance, was that readers on Mondays are looking for “divert me” articles. INMA Newsroom Transformation Lead Amalie Nash shares insights into DRIVE's findings in her latest blog.
DRIVE partnership hones in on user needs model
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During this week's Webinar, INMA's Grzegorz Piechota, Nick Moar of DMG Media in the U.K., Nic Newman of Reuters Institute, and Santiago Nasra of La Nación in Argentina, discussed what’s effective in attracting audiences and how the landscape continues evolving.
News media companies can attract audiences in the changing era of AI
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The grand finale of Malayala Manorama's “Read & Win” quiz competition for students in grades nine to 12 aired as an 11-episode TV show on the Manorama News channel. Uma Abraham
Malayala Manorama initiative instills daily newspaper reading habits in students