Zack Dugow’s Post

Few ads are truly "award worthy". This one was, and by a mile. Congrats for the win on one of the best spots I've ever seen. This piece will push social impact advertising FORWARD. #socialimpact #nonprofit #psa #awareness #advertising #creative

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

Talking about democratization of info & knowledge! 👏🤘Toan Mai Quynh Tran

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

Have you read the official Cannes Lions Wrap-Up Report yet? Best in class creativity and insights from industry leaders fill the pages of this insight-packed report - Don't miss out!

Austria is going cloud native

Cannes Lions markets itself as the ‘International Festival of Creativity’, but I don’t understand how you can celebrate true creativity if creativity = the size of your wallet. I’ve never entered the Cannes Lions awards before, but this year I thought I’d give it a go. That is until I saw the extortionate entry fees and debated if the kudos of winning this so called ‘prestigious award’ was worth me selling a kidney. There are lots of small independent agencies that are creating ground-breaking campaigns, but they will never be able to financially compete with the larger more established beasts. As a result you have brilliant creative that deserves awards but isn't recognised due to the creation of these elitist and exclusive environments. Organisations like D&AD and The Gerety Awards recognise this, and they offer a 30% discount to small indies which proves that a more equal playing field can be created - you just have to want to do it. But when I asked Cannes Lions if they have a similar incentive, their response was: ‘As a completely neutral party when it comes to awarding, we are unable to provide any discounts or waive fees for any entrants.’ I’m sorry but offering discounts to small indies doesn't sacrifice your neutrality – and it should have no bearing on the judging process itself – what it can offer is a wider, more diverse selection of creative for judges to consider. Which can only be a good thing for the industry and for Cannes Lions itself. How will we ever celebrate fresh perspectives and underrepresented voices if these systemic barriers remain? And the award entry fee is just the tip of the iceberg – throw in the entry to the Palais on top and the extortionate travel and accommodation fees for the South of France in June, and there’s no point even considering it. And then there’s the judging itself. Apparently, you can only judge Cannes Lions if you have won a Cannes Lions. And that my friends is the vicious cycle of elitism at its finest. What should be the high watermark for creative excellence in our industry becomes a wealthy mutual back-slapping exercise between past winners and rich agencies. Maybe I’m alone on this, but I personally think Cannes Lions International Festival of Creativity really needs to take a long, hard look at what its current structure is saying to the industry – because all I can see is the perpetuation of inequalities that already exist and the promotion of the same work by the same big agencies, judged by the same people every year. Thus closing the door on diversity. If you really believe in creating a more inclusive landscape that genuinely celebrates the best work that our industry has to offer, you need to put your money where your mouth is. Not ours. #canneslions #equality #diversityandinclusion #awardsandrecognition

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

Great insights coming out of #CannesLions last week – the top takeaways? EY’s José R. shares that #AI is at the center of creativity, that we should be prioritizing sustainability, and the next generation of professionals are leading the way with new creative and emerging ideas.