Zachary Belmont’s Post

Looking forward to the New Video Frontiers event in London on March 20th and 21st! The TV ecosystem in Europe is evolving at an unprecedented pace, driven by the rise of AVOD and FAST services, and programmatic ad serving technologies. You want to learn more about how Publica by IAS can help make CTV work better for streaming publishers, ad buyers and TV audiences? Drop me a DM to connect at the event! #CTV #Streaming #AdServing #SSAI #FAST

In the rapidly changing landscape of streaming and connected TV, WiO is leading a transformative shift in maximizing Engagement Periods. Engagement Periods are specific times or days when Streaming and CTV viewers are most inclined to engage with advertising. https://lnkd.in/dTEMMe6m

In an era where traditional TV advertising is taking a backseat, the rise of Connected TV (CTV) is reshaping the advertising landscape. A recent study by MarTech Series revealed that nearly 7 in 10 UK consumers prefer free ad-supported streaming over subscription streaming services. But how can marketers take advantage of this opportunity? Find out more here: https://lnkd.in/ebeWvYiy #programmatic #programmaticadvertising #ctv #ctvadvertising #connectedtv #streamingads

As the digital landscape evolves, so does the frontier of advertising. Streaming services are on the brink of surpassing traditional TV in daily screen time, and with this shift, Connected TV (CTV) is emerging as a dominant force in the advertising space. Discover how our CTV offerings can transform your strategy and connect with consumers in a more meaningful way. https://lnkd.in/eXGB3-Qp #CTV #StreamingMedia #RetailMedia #BestBuyAds

The Room & Spectrum Reach are in Dallas! At his event, we discussed Television Unbound — Is CTV Finally Delivering on the Hype? Consumers are experiencing platform fatigue – chasing content over various apps, and having to shell out major money for streaming services they sometimes don’t watch. From marketers’ perspective, CTV inventory and capabilities are ascendant, yet questions continue to surface about transparency, frequency capping, and other measurement challenges. If you work in media and marketing, CTV is vital to the present and future of targeted reach at scale.

Investing in converged TV (linear and streaming together) is no longer just a ‘nice-to-have’ strategy, explains FreeWheel General Manager Mark McKee. As viewership continues to fragment across screens, increasingly shifting toward CTV and OTT, it’s imperative for advertisers to be able to reach their total TV audience where they are. This industry-wide transformation has made CTV buys necessary for advertisers to maximize the value of TV and drive full-funnel business goals. See more factors shaping the industry here: https://bit.ly/3r4RV3O #CTV #ConvergedTV #TVAdvertising #ComcastEmp

Investing in converged TV (linear and streaming together) is no longer just a ‘nice-to-have’ strategy, explains FreeWheel General Manager Mark McKee. As viewership continues to fragment across screens, increasingly shifting toward CTV and OTT, it’s imperative for advertisers to be able to reach their total TV audience where they are. This industry-wide transformation has made CTV buys necessary for advertisers to maximize the value of TV and drive full-funnel business goals. See more factors shaping the industry here: https://bit.ly/3r4RV3O #CTV #ConvergedTV #TVAdvertising #FreeWheelEmp

Traditional TV is up against some serious competition from streaming platforms. Connected TV (CTV) and free ad-supported streaming TV (FAST) channels are gaining popularity like never before! As marketers, it's crucial to adapt and prioritise privacy-first and highly addressable technology to grab the attention of new audiences. Keep reading below to discover the exciting opportunities and strategies in this ever-evolving landscape. 👇 #advertisingtrends #stayahead #adtechnology #adtech #media #2024predictions #2024trends

Investing in converged TV (linear and streaming together) is no longer just a ‘nice-to-have’ strategy, explains FreeWheel General Manager Mark McKee. As viewership continues to fragment across screens, increasingly shifting toward CTV and OTT, it’s imperative for advertisers to be able to reach their total TV audience where they are. This industry-wide transformation has made CTV buys necessary for advertisers to maximize the value of TV and drive full-funnel business goals. See more factors shaping the industry here: https://bit.ly/3r4RV3O #CTV #ConvergedTV #TVAdvertising #FreeWheelEmp

Investing in converged TV (linear and streaming together) is no longer just a ‘nice-to-have’ strategy, explains FreeWheel General Manager Mark McKee. As viewership continues to fragment across screens, increasingly shifting toward CTV and OTT, it’s imperative for advertisers to be able to reach their total TV audience where they are. This industry-wide transformation has made CTV buys necessary for advertisers to maximize the value of TV and drive full-funnel business goals. See more factors shaping the industry here: https://bit.ly/3r4RV3O #CTV #ConvergedTV #TVAdvertising #EffectvEmp