Oktopost

Nothing says we're proud of our customers like a Nasdaq Billboard in Times Square 🎉🤩 Since Oktopost was founded 10 years ago, B2B social media marketing has never been the same. It’s been 10 years of helping B2B marketers measure what matters most, changing the way B2B does social, and partnering with our customers to become bolder marketers. We wouldn't be where we are today without the unwavering support of our incredible customers, who place their trust in us and contribute to our vibrant Oktopost community. To say a heartfelt thank you to our customers for being a part of the journey, we spotlighted them on the big screen in the Big Apple 👏🍎 A special shout out to Stephanie Carls, Andrew Sebastian Davies, Joerg Klueckmann, Barney O'Kelly, and Brittany Otting for your continued trust and support 💙 #B2BSocialMedia #Nasdaq #SocialMediaMarketing #B2BMarketing

Your Tuesday morning to-do list: 📨 Clear your inbox 💬 Catch up with your colleagues ✅ Register for Oktopost's #EmployeeAdvocacy panel TOMORROW at 11 am ET! See you there!

Want to create a social strategy that moves the needle? It goes back to the basics–put your AUDIENCE at the HEART of everything you do! As social media managers, we often have a lot of content to push out. Sometimes, this might cause us to lose sight of our core purpose: engaging our audience. At the end of the day, if the content we're writing doesn't speak to our audience, then we miss the mark. Every time you write a post for social, think: 🤔 Is this providing value to my audience? 🤔 Is this speaking to my audience's challenges and desires? 🤔 Is this post encouraging engagement? 🤔 Is this content timely and relevant? By regularly asking these questions, you can ensure that your content is audience-centric, helping you build a stronger community on social 👊 #SocialMediaMarketing #MondayMotivation

With the Olympics starting today, our #Oktoposters have been getting in the competitive spirit... Over the past month, we ran the Oktopost Olympics advocacy competition and our team had a blast! 🏆 First, we kicked off our latest contest with a company-wide Oktopost Olympics Opening Ceremony. 🏋️ Our marketing team announced our advocates' Olympic teams, organized by department. 🥅 We shared the rules of the game and how to win: 1. We used our very own Advocacy Gamification Engine to create a tournament based on a point system. 2. In true Olympic fashion, our advocates competed within their teams for a spot on the podium in 1st, 2nd, and 3rd place. 3. We awarded different point values to various actions, placing special emphasis on suggesting content for the Advocacy Board and editing posts. These actions earned more points than others, such as sharing content. But of course, that wasn't all. It wouldn't be the Olympics without crowning a winning country. So, our three offices across three different global locations battled it out to win lunch as a team on Oktopost! Without further ado, here are our Oktopost Olympics champions...👏🥇 #EmployeeAdvocacy #Olympics #OktopostLife

For any marketer considering a shift from a lead generation strategy to a demand generation approach, you're going to want to consult with Ilana Shabtay, VP of Marketing Fullpath. She made the bold move and quite possibly one of the most significant risks of her career which involved ungating ALL content. Ilana explains she wanted to focus on creating more educated and sales-ready leads, and the best part? She lives to tell her tale right on our show. 😉 In this episode of #RadicallyTransparent Ilana candidly discusses the initial dip in leads and why setting the right expectations and benchmarks helped her to measure the true success during the transition. Throughout the show, Ilana shares real-world examples of the challenges and benefits she faced, as well as the positive impacts on conversion rates, demo rates, and the increased speed of closing sales. If you're contemplating the move from lead gen to demand gen, press play now: https://okt.to/GUhqMm #DemandGen #leadgen #alignmentmatters

POV: It's circa 2013 and Daniel Kushner 🐙 and Liad Guez embark on a mission – help B2B brands grow. A decade ago, no one could have predicted how social media would change the way businesses buy and sell to each other. Today, with Oktopost, social media has become a force multiplier for B2B organizations, and understanding the impact of social has become the art of the possible. The bottom line? A successful B2B marketing strategy is now unimaginable without social media at its core 🎯 Our visionary leader and CEO, Daniel Kushner, shares how he's seen the transformative power of social media marketing, employee advocacy, and social selling in B2B marketing over the last ten years ⤵️ #B2BSocialMedia #B2BMarketing #EmployeeAdvocacy

Social media managers can empower sales teams with social selling... ...They just need their management's buy-in to launch an effective program. Lena Weber-Reed has built social strategies from the ground up and went #BehindThePost to share how she effectively secured her management's buy-in with a pilot program. Here's what her pilot included ⤵️ She also shared her tactics for getting sales teams on board, what every social selling program needs to include, and the value of using social media to push prospects further along the sales funnel. Grab your AirPods and get ready to take notes: https://okt.to/jc3YJt

Oktopost customers, we have something BIG for you 👀 We just rolled out our new masterclass series for B2B social media managers. When we say masterclass, we mean MASTERclass 💥 You'll walk away from these 20-minute power sessions with new, transformative knowledge and the practical skills every B2B social media manager needs. Think theory to a minimum, practice to a maximum. Each session, we'll be joined by a special guest who's an expert in their domain, leaving you with actionable insights you can immediately apply to your everyday work. These are limited-edition classes, exclusively for customers only. Good news for a Monday morning, right? Contact your Customer Success Manager for more information and to sign up. See you there 🫡 Check out the full PR here: https://okt.to/FVGkhI

In our report, we found that carousel posts had 2.5 times more engagement than the average engagement earned by all content types in 2023. This left us wondering, how and if this has changed. What do you like to engage with the most on social media?

In an exclusive chat with visionary founder James T Fletcher DipCAM (DigitalM) of JTF Marketing, he reveals what has tarnished intent data's reputation in modern-day marketing... Once coined the "Holy Grail" of digital marketing, intent data fails to impact a marketing strategy if marketers have not created a thoughtful plan on how to use it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and how to transform it into a more actionable tool for precision marketing, without wasting away your marketing budget. Tune in for a jam-packed episode that: 🪢 Unravels why intent data has become somewhat of a “dirty word” in modern marketing and how to clear its reputation 🏆 Walks through real-world successful stories of how teams have integrated social activity data into their marketing automation platform to gain a more comprehensive view of their audience 📈 Looks at the importance of #revenuemarketing and how AI can play a significant role in helping marketers consistently prove their impact. For the full discussion, grab your AirPods and catch this episode of #RadicallyTransparent wherever you get your #podcasts. 🎙️🔗: https://okt.to/wAf0bl