Introducing another brilliant case study from The Coca-Cola Company, newly crowned 'Creative Brand of the Year' at Cannes. 👑 In collaboration with WPP Open X, supported by Ogilvy, Coca-Cola broke a Guinness World Record by connecting millions of Chinese Families for a Dragon Year Celebration. 🐲 Discover the latest case study on our website 👉https://lnkd.in/ekP-QJFj #China #WPPOpenX Guinness World Records Cannes Lions International Festival of Creativity #BreakthroughForBrands #NewCommunicationsEconomy
EssenceMediacom
Advertising Services
London, England 53,405 followers
We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.
About us
Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
- Website
-
https://www.essencemediacom.com
External link for EssenceMediacom
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2023
Locations
-
Primary
124 Theobald's Road
London, England WC1X 8RX, GB
Employees at EssenceMediacom
Updates
-
It's time for another edition of 'Breakthrough with' and this week we hear from our Global Chief Strategy Officer, Matt Mee! Learn a bit about Matt's career to date, as well as some of his personal highlights. Read the short article here 👉https://lnkd.in/ezPmqUrw #BreakthroughForBrands #NewCommunicationsEconomy #Breakthrough
Breakthrough with Matthew Mee
essencemediacom.com
-
Last week, Google Chrome unveiled its decision to transition to "an enhanced user choice" model for third-party cookie removal, creating a buzz across the Ad Tech landscape. Amidst the initial reactions, Belle Cartwright, our Global Tech Acceleration Lead, has explored why this change is actually a positive step forward. In her insightful article with Creative Salon Worldwide, Belle breaks down how marketers can embrace these changes and turn them into opportunities. Read the full article here 👉 https://lnkd.in/eA37g_E6 #BreakthroughForBrands #NewCommunicationsEconomy #PrivacySandbox #Cookiedeprecation
Why Marketers Shouldn't Dismay As Cookies Aren't Here to Stay
creative.salon
-
On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 https://lnkd.in/eqdsAsuk #BreakthroughForBrands #NewCommunicationsEconomy #SocialMedia
Social… in the New Communications Economy
essencemediacom.com
-
vitaminwater was born in New York City and is a product of its environment: colorful, bold, and flavorful. A new campaign from WPP Open X and The Coca-Cola Company, “vitaminwater from New York,” pays homage to the unique energy of NYC that reflects what vitaminwater is today. To bring the creative concept to life, the team enlisted award-winning filmmaker and producer Spike Lee to immerse fans into the vibrant world of NYC, in a way that only vitaminwater can. In addition to the films he directed, Spike Lee handpicked three student filmmakers to create short films that celebrate vitaminwater’s roots and the colorful spirit of NYC as part of the campaign, which includes social, digital, OOH, and partnerships. Congratulations to everyone at The Coca-Cola Company and WPP Open X! https://lnkd.in/ez2YEhbq #TCCC #WPPOpenX
vitaminwater: from New York :15
https://www.youtube.com/
-
Introducing the song of this summer's Olympic Games! 🥇 The Coca-Cola Company #Paris2024
The Coca-Cola Company is excited to share a first look at “Hello World (Song of the OlympicsTM),” a new song created by songwriter, producer, and OneRepublic frontman, Ryan Tedder, performed by Grammy Award-winning global superstar, Gwen Stefani, and 8x Grammy Award-winning producer, songwriter, and artist, Anderson .Paak, who also collaborated with Tedder on the song’s lyrics. Created to mark our historic 96-year partnership with the International Olympic Committee – IOC, “Hello World” celebrates the everyday greatness of athletes and fans for the Olympic and Paralympic Games, and beyond. Stream now on all major music platforms. Listen now: cokeurl.com/3D9CB7
-
Fantastic news and an exciting future ahead! Proud to be part of WPP. 👏
Colgate-Palmolive selects WPP as Amazon agency of record in Europe 👉 https://ow.ly/JA2c50SIZhX The bespoke solution, led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, forges deeper connection between sales, media and brand teams by aligning custom insights and data across the entire customer journey – enabled by WPP Open.
-
-
EssenceMediacom has been declared the world’s biggest media network by billings according to COMvergence. This is the first time that the billings for Essence and MediaCom have been combined following our merge last year. Full story available here 👉 https://lnkd.in/ew4DxGh6 #BreakthroughForBrands #NewCommunicationsEconomy
EssenceMediacom crowned the world’s largest media network by COMvergence
essencemediacom.com
-
Episode 3 of Behind the Breakthrough is here! 🤩 You may already be familiar with 1982 Sprite, but now it's time to jump behind the scenes... 🎬 Hear from some of the people at EssenceMediacom China, Ogilvy and WPP OpenX who worked on this breakthrough. #WPPOpenX The Coca-Cola Company Sprite #BreakthroughForBrands #NewCommunicationsEconomy
-
'According to Meta’s Q1 earnings, Reels now represent more than 50% of the time spent in the Instagram app.' 🤳 In a global collaboration with Meta, EssenceMediacom investigated the true impact of Reels and how this can create breakthroughs across the Meta family of apps. Dive into the study via Performance Marketing World below. 👇 https://lnkd.in/dxG4t98g #BreakthroughForBrands #NewCommunicationsEconomy #Instagram #Reels
Delivering impact: The rise of Reels
performancemarketingworld.com