What a blessing it is to do work that positively impacts on our nation and its people. To nurture influential brands through creativity, and grow our company and our economy. Grateful for the highly capable marketing team at The South African Breweries and our committed creative partners. Cheers Patou Nuytemans Pete Case Liz Taylor Joe Sciarrotta #Creativity #Marketing #Beer #Growth
Creativity is… As Vaughan Croeser puts it, creativity is our growth engine. He believes creativity plays a critical role in his strategy for growth and that an effective idea is the engine that grows brands. “As the temporary custodians of some of the most loved brands in South Africa, we have a responsibility to develop creative work and innovative brands that delight and entertain our audiences, but also help tackle real societal challenges. We are inspired to harness the creative powers of our longstanding agency partnerships to achieve our dream of creating a future with more cheers!” shared Vaughan. Creativity helps businesses to grow and drives disproportionate impact for the planet and for people. One of my favourite campaigns – “Bread of the Nation” - is proof of this. Castle Lager fed a hungry nation by producing nutritionally rich bread from spent grain left over from the brewing process... making a point about the quality of the ingredients that make a delicious refreshing Castle Lager beer. Fast Company called Ogilvy out as one of the top 100 most innovative companies in the world for this campaign that collected many many award for Ogilvy South Africa and shows that creativity can impact business and the world. What do you think? #BorderlessCreativity #TeamOgilvy
Congratulations!
Deputy Chief Creative Officer, Worldwide at Ogilvy
2moVaughan, thank you for being an amazing creative partner and champion. Creativity wins! 🙏🏼❤️👊🏼