Valentyna Aksonova’s Post

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Strategic Communications Expert

📢 Spotlight on 'Contradeza': A Groundbreaking Media Literacy Initiative by Detector Media and UNDP Ukraine 🇺🇦 Today, I'm excited to share an outstanding initiative from NGO "Detector Media", supported by UNDP in Ukraine, focusing on youth engagement in media literacy development and countering disinformation. The initiative, aptly named "Contradeza", is part of the comprehensive effort to involve civil society in these crucial areas, especially in the context of an ongoing full-scale invasion. "Contradeza" is implemented under the grant competition “Civil Society Involvement in Countering Disinformation and Media Literacy Development in the Circumstances of War” of the UNDP in Ukraine project “Promotion of human security in Ukraine through responding to the multidimensional crisis caused by the war”, generously financed by the Japan - The Government of Japan. This programme focuses on the youth who are not just eager to learn but also committed to disseminating this vital knowledge among their peers. Training and Impact Participants from 18 different regions across Ukraine underwent an intensive training programme, which equipped them with crucial skills and knowledge in media literacy and strategies to counter disinformation effectively. But their journey didn't end there. These enthusiastic and empowered youths took their learning back to their home communities, conducting their training sessions, and further spreading awareness and resilience against misinformation. The ripple effect of "Contradeza" is profound. By educating one group of dedicated individuals, we've set in motion a wave of knowledge and critical thinking that reaches far beyond the initial participants. These sessions, conducted by the youths in their localities, are key to building a more informed, discerning, and resilient community. "Contradeza" is more than just a programme; it's a movement towards creating a society that is well-equipped to navigate the complex and sometimes dangerous media landscape. The dedication of these young leaders is not just inspiring; Their efforts are a shining example of how education and youth empowerment can lead to a stronger, more resilient society. #UNDP #DetectorMedia #MediaLiteracy #YouthEmpowerment #Resilience #Education #Ukraine #disinformation #fakenews #media

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