Trevor Guthrie’s Post

Vhagar. Has. Landed. 🐉 New York City woke to a transformed skyline on Sunday, with Vhagar perched atop the Empire State Building — a dragon-sized exclamation point capping a week where landmarks, houses, local favorites, and fandoms rallied for #TeamGreen or #TeamBlack. At 270 feet long and 1,200 feet in the air, the Queen of Dragons stopped New Yorkers and beyond in their tracks, igniting global excitement for the season 2 premiere of HBO's House of the Dragon. #RaiseYourBanners

Ritual is giving us the receipts to WTF we’re putting in our bodies 👏 As a brand that’s unapologetically committed to traceability, Ritual’s first brand awareness campaign is a promise that Ritual “traces like a motherf*cker” because they’re made by a mother – and they do it for you, whether you’re a mother or not. In addition to a film directed by Sundance-winning director Kate Jean Hollowell, we’re taking over local US markets, calling on everyone to find vitamins that you can “trace like a motherf*cker” – giving you the power to see where ingredients come from and understand why they’re there. See the full campaign in shots Magazine 💛 https://lnkd.in/g6KHEC3W

Women’s sports isn’t having a moment, it *is* the moment. Introducing Deep Blue Sports + Entertainment, a first-of-its-kind firm committed to becoming the top agency of record in women's sports… and beyond. 💪 Led by award-winning media executive Laura Correnti, a council of professional athletes and integrated advertising agency Giant Spoon, Deep Blue is designed to identify, create, and influence business models and growth opportunities in emerging markets in sports and entertainment, starting first with women's sports. In a unique structure, Deep Blue’s team includes media, marketing and advertising practitioners working alongside active and retired professional athletes to ensure brands have first-person perspective when building their women’s sport-focused marketing strategies and brand messaging. Heading into an Olympics year, Deep Blue will provide agency services including platform development and brand strategy, media investment, brand partnerships, ad campaign and content development, experiential marketing, league and club asset media value analysis and ancillary media / content strategy development, athlete / influencer partnerships, brand and thought leadership communications strategy, analytics and measurement framework development, and beyond. Learn more at deepbluesportsent.com or email us at info@deepbluesportsent.com

It’s time for change with the approach to new business and pitching. Thank you to Emmy Liederman of Adweek for joining me and leading a provocative conversation on pitching, RTO and training talent with stellar leaders: Judith Carr-Rodriguez (FIG), Lisa Clunie (JOAN Creative), Sharb Farjami (Wavemaker), Andrew Graff (Allen & Gerritsen), Trevor Guthrie (Giant Spoon) and Darla Price (she / her / hers) (Ogilvy). #agencies #4As https://lnkd.in/evwGYjWQ

We’re so excited to announce our first Chief Media Officer – julie berger 🎉 As a media veteran with extensive brand, agency and media publisher experience, julie berger has joined our team, coming from EssenceMediacom, where she led the investment practice for the WPP agency. Prior to that, Julie was brand-side at Farmers Insurance, overseeing the brand's paid media with a focus on bringing performance and brand media together. “Joining Giant Spoon to stir shit up at the intersection of creative and media is an exciting career evolution for me. I’m excited to join the team and continue to push up against the traditional models to help our brand partners stand out.” - julie berger “Adding Julie to our leadership team will enable us to expand our services and skill set across our industry-renowned creative media practice,” said Laura Correnti, Partner at Giant Spoon. “As we approach 10 years as an agency, we look forward to the impact Julie will have on elevating our strategic and digital media capabilities to meet modern marketing needs — further supporting our efforts to move media’s role from being transactional to transformational.” As an integrated agency that develops creative media solutions at scale, Giant Spoon is the media agency of record for clients including GE, MassMutual, and the NY Mets. https://lnkd.in/eUEV-MxZ