We're #hiring a new Group Director, Marketing Intelligence & Science in New York, New York. Apply today or share this post with your network.
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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We're #hiring a new Senior Associate, Business Analytics & Measurement in New York, New York. Apply today or share this post with your network.
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Batting for success with Wavemaker India and Cadbury’s Bournvita 🏏 Cricket is big business in India, and with this at the heart of their efforts, Wavemaker India, Ogilvy India and Bournvita teams hacked an insight which sets to improve the health of children across the nation. While vitamin D is a major contributor to bone strength, studies indicate the prevalence of Vitamin D deficiency among children. The teams positively provoked the nation to encourage children to spend more time in the sunlight and brush up on their cricket skills, launching the ‘D for Dreams’ campaign with cricket legend Rahul Dravid, all while harnessing an AI tool which lies the message of Bournvita’s valuable vitamin D health benefits for children. 🧡 🗣 Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East at Wavemaker India said: “Our goal is to encourage parents to support our cause by leveraging personalised communications and immersive experiences. We are advancing the brand’s 'Vitamin D ki Taakat' proposition with some unique platform partnerships like NoBrokerHood and enhance credibility by onboarding faces like Ajinkya Rahane and mom influencers to motivate parents to encourage their kids to play outside and develop their cricket skills.” 🗣 Nitin Saini, Vice President, Marketing at Mondelēz India said: “As a brand that’s always advocated holistic development, we believe this engaging experience will help kids and parents work in the same direction with more ease and a lot more excitement as they learn different strokes from the legend first-hand.” More on the campaign 👇 https://lnkd.in/eS4-mzUu Wavemaker Asia-Pacific Mondelēz International #Cadbury #Bournvita #AI #campaign
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"Is Social Commerce ever going to really take off in the West?" 🤔 Revolutionising the brand experience for consumers, social commerce is a booming space for brands across Europe and the Americas. What the headlines often don’t say however is how complex the space is, with it requiring considerable strategic thought and a local understanding of consumer trust in social platforms. Wavemaker's Global Head of Direct to Consumer & Social Commerce, Rita Harnett, shares her provocations for brands in NewDigitalAge 👇 https://lnkd.in/dSkuAb7J #socialcommerce #livestreaming #Amazon
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Wavemaker reposted this
Mondelēz International's Cadbury is harnessing Generative AI to celebrate the unsung heroes of community sports in Australia and New Zealand via its 'Give a Cheer to a Volunteer' campaign 🏀 The campaign, developed and produced with Mondelēz International by WPP's Ogilvy, Wavemaker and Hogarth provides people with a fun way to express gratitude for the efforts of volunteers 👏🏼 By incorporating a specially developed consumer-facing AI tool that allows users to create animated and personalised videos featuring a volunteer they’d like to thank, these videos can be produced and shared on social media to highlight the incredible contributions by volunteers in their lives 🌟🧡 Create your personalised film and share! ⬇️ https://lnkd.in/gmv422jy Read more: https://lnkd.in/g3anJH7q Wavemaker ANZ GroupM #GenAI #personalisation #purpose
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Wavemaker reposted this
Game, set and match🎾 This week saw us launch our latest campaign for Lavazza, alongside VML Italy. The Wimbledon themed campaign featuring men's tennis world number one, Jannik Sinner highlights Lavazza's ongoing association with the tournament; showing the attention to making everything perfect that unites both the tournament and the coffee brand. Alongside a humourous brand film featuring Sinner, the campaign also features beautiful fully-wrapped taxis, and outdoor activity across tube, rail and bus shelter placements with a special, impactful billboard execution at Waterloo station. Find out more here 👇 https://lnkd.in/dQu4_sBt
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We're #hiring a new Paid Social Lead LATAM in Bogotá, Capital District. Apply today or share this post with your network.
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We're #hiring a new Media Manager - AV in London, England. Apply today or share this post with your network.
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We gave OOH a makeover 💅 Wavemaker Poland turned an iconic hotel front into a statue of Maybelline New York's latest mascara 🔥 For the first time in history, the Westin hotel in Warsaw, Poland, has become an advertising medium and has turned into a Maybelline New York Lash Sensational Firework mascara. "As Maybelline New York, we want to set new trends in marketing. Last year, we were the first cosmetic brand in Poland to use CGI (computer-generated imagers), e.g. on the occasion of the campaign for the Super Stay 24H Skin Tint foundation, Sky High mascara or Vinyl Ink lipstick. This year, we have gone a step further – our latest mascara is real and is located on a very exposed building in Warsaw. This campaign is just the beginning of our holiday activities. In August, we are planning a lot of surprises – with musical attractions at the forefront, says Patrycja Jakubowska, Brand Business Leader Poland & Baltic HUB Maybelline New York. Wavemaker is responsible for strategy, planning and buying of media across TV, digital and OOH. The campaign is supported by advocacy activities carried out by the Enyo agency. MullenLowe Warsaw is responsible for the creative. A big kudos to the team at Wavemaker Poland who worked on this campaign: Madeleine M. Magdalena K. Joanna Borkowska, Aleksandra Szymanowska-Takagi, Monika Chodzińska (Danilewicz) #Wavemaker #marketing #GroupM #beautyadvertising #OOH GroupM
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How to unbox success this Amazon Prime Day 🎁 The online shopping arena has never been so competitive for brands and marketers. In 2024, shoppers are savvier and younger, tech innovations are set to rule platforms, and disruption is the key to dominating Prime Day. Wavemaker’s Commerce experts, Michelle Chernack, Briana Finelli, Jaelyn Franzoi and Adrienne Rowland, share their consumer shopping provocations. From shaping pre-event audience development to supporting in-event media optimisation and nailing Gen Z marketing, consider this your Prime Day cheat sheet 👇 Wavemaker US #Amazon #PrimeDay #AmazonPrimeDay #commerce #AmazonMarketingCloud