Trek Bicycle’s Post

We’re still gleaming with excitement from the annual Trek CX Cup, hosted in our very own backyard!   This year’s event reached legendary status as Mother Nature turned up the drama—rainfall transformed the track into an epic mud-fest🌧️🚵♂️. Riders from all skill levels rose to the challenge, conquering the course during the eerie conditions. Our very own Baloise Trek Lions roared with success, nabbing three podium finishes at the UCI C2 races on Friday, capped by Thibau Nys’s breathtaking first-ever elite World Cup victory 🏆   Here’s to the thrill of the race and the sheer joy of cyclocross - where great times, great friends, and a little mud are all part of the package. #trekbikes #cyclocross #ridebikeshavefunfeelgood

This week, we're taking a giant leap towards a more sustainable future!    Back in '76, Trek was born in a Red Barn in Wisconsin. We've been on a wild ride since, spreading the joy of biking for a happier, healthier world. Fast-forward to 2023, and we're bringing you the Red Barn Refresh: pre-owned bikes with a secret superpower—they feel brand new!    When you buy a pre-owned bike from Red Barn Refresh, you’re getting a more affordable ride that’s been expertly revitalized to meet exacting standards, certified by a professional Trek technician.     Plus, you can ride easy knowing you’re helping to reduce consumption, extend the life of bikes with plenty of miles left in them, and protect the planet where we live and ride.    Learn more and find your new ride through the link in the comments below! #sustainability #gobybike #trekbikes  

The 2023 Sustainability Report is here!    Bikes are good by nature, but like anything that's manufactured, they leave an impact—and that's an impact we're committed to addressing. We're avoiding the use of hundreds of thousands of pounds of plastic, tasking our brightest minds with finding new ways to tread lighter on the planet, and taking real action to reduce our emissions.     Join us in reviewing our Sustainability Report to witness the changes firsthand that we're taking towards a brighter future. Link in comments below⬇️   #TrekBikes #sustainability #carbonfootprint #gogreen

Local Legend Drop 🤘 Hear from our very own Ray Del Valle, who is currently rocking his Store Manager role, about how awesome it is love where you work! "There is no dream too big or no job too small at Trek. That goes all the way up the ladder to the CFO and CEO of our company, who weekly, reminds us that they are fully invested in us. And not only talk the talk but walk the walk. How many people can say they've played hockey with their CFO? Or, played ball with the North American Regional Manager? Every day at Trek is a journey, where you are constantly given a chance to learn and grow in areas that are not limited to within our four walls. Being able to have access to some of the most influential leaders, authors, founders, and successful business owners in the world who speak directly to us with no other purpose or intent but to share a lifetime of wisdom with us." - Ray Del Valle, Trek Arlington South Store Manager #gobybike #trekbikes #workattrek #lovewhereyouwork #greatplacetowork

Your family's ultimate biking excitement is just around the corner – don't miss it! Gear up for a weekend of mountain biking magic at the NICA Eastern Invitational. 🏞️🚵♀️ Get ready to witness epic trail rides and help encourage more kids to ride mountain bikes!

Here at Trek, will is a key ingredient to our recipe for success. Whether it's the will to create only products we love, or the will to endure to reach the top of the podiums, it's a trait that our employees and race teams share.   With iron will, Evie Richards and Hattie Harnden recently took home three combined British national titles in cross country and downhill, respectively, on punishing, mud-slogged courses. Evie, a former World Champion, won a short track title by 38 seconds, and an Olympic-distance title by more than five minutes. Hattie, making her DH national championships debut, won by five seconds in a sport that is often decided by whisper-thin margins.    We're proud of how these incredible Brits represent Trek's ideals and inspire us to be the best we can be. #trekbikes #grit #ridebikeshavefunfeelgood

Race recap: Tour de France edition 🤘 The Lidl-Trek men’s team put Trek's indomitable spirit on display at every stage of their ride across France. For three grueling weeks, they showcased how unwavering resolve and the power of unity leads to success at the highest levels: Giulio Ciccone being crowned King of the Mountain! The King of the Mountain is a prestigious title granted to the rider who claims the most points for being the first to reach the majestic summits throughout the 21 stages of the tour. This classification demands Herculean effort, and Ciccone soared to new heights, conquering an astounding 56,400 meters! At the core of Lidl-Trek's stellar performance lies the essence of teamwork, a foundational principle just as crucial as the Project One Madone’s they ride. Together, we celebrate the victories achieved by our valiant team, navigating the peloton with the true spirit of Trek bikes: bold, relentless, and always seeking to push beyond known limits. So, help us raise our glasses to Giulio Ciccone's triumph and the entire Lidl-Trek crew for their magnificent performance in the 2023 Tour de France! Here's to more advantageous cycling adventures and epic achievements in the future, as we continue to boldly inspire everyone in the world to ride bikes, have fun and feel good. *Leave a comment about your favorite Tour moment below!* 📸: @hardyccphotos @sprintcycling #trekbikes #tourdefrance2023 #ridebikeshavefunfeelgood

Meet Lidl-Trek, our new-look road team now racing in the Tour de France! With Lidl as a partner, Lidl-Trek will be able to realize its vision at a scale that the program never could have imagined. The goal: To become the most successful team in the peloton, no matter where and when we line up.   The team may have more resources at its disposal thanks to this new partnership, but some things won't change. This team will embody Trek's "ride bikes, have fun, feel good" ethos right down to its gorgeous Project One paint schemes and playful kits. And Lidl-Trek will remain a squad that puts rider development and a family atmosphere at the core of its success.   The Trek road racing program has always had a unique vision of what it wants to accomplish, and how. The Lidl-Trek era will take that experiment to a whole new level. Clip in for an incredible journey alongside a team unlike any other. #trekbikes #partnership #tourdefrance2023 #ridebikeshavefunfeelgood 📷: @sprintcycling