Chief Experience Officer | Int'l Best-Selling Author, The 10-Second Customer Journey | 2024 CX Team of the Year
Stop obsessing over the Amazon rankings and focus instead on the positive feedback from friends and readers. Wise advice from my wife about my book this past weekend. To that end, I thought I'd share two pieces of recent feedback that have been incredibly motivating. The first, from my longtime friend Simon Assaad, who is the founder and CEO of Heavy, one of digital media's early (and continuing) success stories. He sent me the picture below of his copy of The 10-Second Customer Journey, with a bunch of post-it notes stuck throughout. He's working on a new business and found the advice in the playbook to be incredibly useful. The second, a review on Amazon from someone I don't know. It turns out to be kind of hard to get folks to review your book, and a positive review like this really counts. So, thank you, "Casini," for this: "This is a concise, insight-packed book focused on a critical challenge facing marketers and general managers at all levels. Its wisdom is thoughtfully expressed and wrapped around a compelling personal story. The writing is fun and crystal clear and not at all dumbed-down, and the voice is that of a smart friend you want to spend more time with. Read it before your competitors do . . ." If you haven't yet purchased a copy, pick one up today. Link in comments. #cxo #cx #cmo #digital #digitalmarketing #experience #marketing Practical Inspiration Publishing American Medical Association
Sharing some of that positive feedback and one of the many pages I highlighted. I devoured this book! Nodding and highlighting as I went. Thank you for simplifying what can be an intimidating topic! I am going to share with my Extended Leadership Team! “Customer experience is the seamless integration of product, marketing and service to acquire and retain customers.” 📕📘
This is a necessary tool for growth! I'm applying what I'm learning!
Great note to self! There are a million things that make being a first-time author really hard. But you got there! Congrats! I'm taking my copy on the plane to Portland!
Just ordered it! Can't wait to read and apply the knowledge!
I couldn't agree more that your voice comes through as clear, relatable, and like a smart friend. I devoured it in one sitting, again! Thanks for your leadership Todd Unger!
Todd Unger, thanks for providing a definition of CX that non-CXers will understand. I had stopped using digital transformation and CX, but hadn't gotten to a definition that worked. Blank stares, no more!
Buying my copy today and looking forward to reading it! Congrats Todd!
That is very wise advice. And what a great photo of the book - we think safe to say it has sparked a lot of thought!
Chief Strategy Officer @ Sequence Consulting | Association Growth Expert
3wI plugged your book on a podcast I recorded this morning. They are going to link to it when it posts. I think every association executive should read it. 👏