About
Articles by Todd
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Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
Netflix Re-Wired Our Brains. Intensity Is the New Marketing Currency.
By Todd Unger
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Three Digital News Innovations--from an Unlikely Source
Three Digital News Innovations--from an Unlikely Source
By Todd Unger
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Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
Beyond a Billion "Likes": Creating Fan-Centric Social Engagement
By Todd Unger
Contributions
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How can you use your tech experience to excel in marketing?
What’s the highest value contribution that someone with this skill set can offer? Creating a data-driven customer segmentation that combines actual data-driven behavior with behavioral and attitudinal data. We started simply by analyzing the content our users were interacting with—and that opened up an entirely new view of our audience. Many segmentations have followed, all data driven and actionable.
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What are the best practices for conducting brand perception studies using market research?
Beyond questions about the product, make sure to include questions about the audience that will allow you to segment product perception responses. Many folks will simply rely on the demo info captured at the end...but a lot of how people perceive products depends on how they think and feel. Capturing behavioral and attitudinal insights, especially those that might be predictive of product consumption, is incredibly valuable in analysis.
Activity
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Karen Dionesotes, MD, MPH reflects on the invaluable lessons she learned during her tenure as Chair of the AMA Medical Student Section, and how this…
Karen Dionesotes, MD, MPH reflects on the invaluable lessons she learned during her tenure as Chair of the AMA Medical Student Section, and how this…
Liked by Todd Unger
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A new report from Pacific Research Institute's Wayne Winegarden reveals how declining physician reimbursement has fueled a growing physician…
A new report from Pacific Research Institute's Wayne Winegarden reveals how declining physician reimbursement has fueled a growing physician…
Liked by Todd Unger
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After taking a bit of a hiatus from LinkedIn, I'm excited to share some significant updates from the past 8 months of my professional journey: MBA…
After taking a bit of a hiatus from LinkedIn, I'm excited to share some significant updates from the past 8 months of my professional journey: MBA…
Liked by Todd Unger
Experience & Education
More activity by Todd
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Today marks my last day as CEO of Intersect Illinois. In the three years that I led Intersect, we helped bring in over 5,000 new jobs to Illinois…
Today marks my last day as CEO of Intersect Illinois. In the three years that I led Intersect, we helped bring in over 5,000 new jobs to Illinois…
Liked by Todd Unger
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Check out my summary of my recent Portland event that includes feedback from attendees https://lnkd.in/gXUMGAH6. Follow the links in the post to get…
Check out my summary of my recent Portland event that includes feedback from attendees https://lnkd.in/gXUMGAH6. Follow the links in the post to get…
Liked by Todd Unger
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Kaiser Permanente’s care at home model brings high-quality care to patients in the comfort of their home. A new study published in JAMA finds that…
Kaiser Permanente’s care at home model brings high-quality care to patients in the comfort of their home. A new study published in JAMA finds that…
Liked by Todd Unger
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Having had firsthand experience with watching a child go through medical school, it’s so great to see the Kaiser Permanente Bernard J. Tyson School…
Having had firsthand experience with watching a child go through medical school, it’s so great to see the Kaiser Permanente Bernard J. Tyson School…
Liked by Todd Unger
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What's a great gift for the digital #content #creator in your life? Kick-ass #promotional #graphics! After reading The 10-Second Customer Journey…
What's a great gift for the digital #content #creator in your life? Kick-ass #promotional #graphics! After reading The 10-Second Customer Journey…
Shared by Todd Unger
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Late post, but worth sharing the helpful insights, especially if you’re looking to drive sustainable #digital change…!!! Recently got my hardcover…
Late post, but worth sharing the helpful insights, especially if you’re looking to drive sustainable #digital change…!!! Recently got my hardcover…
Liked by Todd Unger
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