S. Tina Biswas’ Post

Some gems here.

Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck. It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special. We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically. So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.

A truly interesting and insightful session, discussing intersections of Taylor Swift's immense influence across cultures, communication, economics and politics, straight from Prof. Brillon. Exciting to think about how the young minds can learn from this undegraduate course offering and in turn help shape their world views and outlook in general. My key takeaways are: 1. Influence is power and privilege combined 2. People who have access to such can use it to benefit many 3. Not everyone can do it. Courage and resolve are key to stand for others, even if it means sacrificing personal matters of all kinds-gains, mental health, reputation, to name a few. 4. As hard as it sounds, TS and the phenomenon is a product of capitalism; so as other global artists (I have a lot to say about art and music as forms of protest and activism, but that's for another day) Thanks Karmela Santos Shayne Madamba HAVAS Ortega Jos Ortega Malou Escalona Ina Lontok Audree Polhen for setting this up

An insightful take on the current state of #Cannes #advertisingawards and #multiculturalism I'm interested to hear more thoughts on this from the #linkedin #community

A lot of #freshideas at UNIC - The International Union of Cinemas Cinema Days 2023 ✨ We’re excited we could be a part of over 150 attendees discussing what’s next for our cinema industry. Some of our highlights: 🎟️ Laura Fumagalli (Arcadia Cinema) brought an inspiring case study from Italy with the Cinema Revolution 2023 campaign which resulted in 32% growth for the summer months. 🍿 KINOPOLIS Management Multiplex GmbH expanded its cinema experience with sensorial delights - making popcorn production visible among many other fun renovations. 💡Kadri Kaldma (Apollo Kino) underlined the importance of changing and evolving together with the audiences to meet their needs - they have loads of options available to spend their free time. Cinema should keep up the pace, diversify, and attract the younger audiences’ attention with new, exciting content. Our Jenny Sidorova talked about her mentor experience so far with the UNIC Women’s Cinema Leadership programme 🌟 And, of course, one of our favourite topics — #FreshCinemaMarketing. Our dynamic marketing-business development duo (👋 Jenny and Guillaume Branders) facilitated a workshop on marketing trends and how cinema managers of today can start leveraging them. From influencer marketing to community building, from AI to TikTok - many great opportunities for cinema #branding and promotion 🤩 *If you’re curious about it, we also have a new resource for you: https://lnkd.in/dYjMtbAm #cinemamarketing #events #cinemadays

Thankful for L'Oréal's kind words. Bringing our client's visions to life is our passion, and we're honored to continue crafting exceptional experiences. #clientwords #markstephenagency #experientialevents #experientialmarketing #experientialagency #eventplanning #eventproducer #festival #eventorganizer #eventmanagement #eventdesign #entertainment #panels #creativity #pursuingcreativity

🌟 Breaking News: Third Wave of Speakers for Joker Odyssey at Cannes Lions International Festival of Creativity 2024 Announced! 🌟 Set sail with us from June 17-21, 2024, as we explore the frontiers of innovation, creation, entertainment, and disruption. Here's who will be joining us: 🎤 Honey Bajaj - Head of Design & Digital Products  Accenture Song India 🎤 Jacquie Mullany – ECD, FCB Africa 🎤 Justine Vilgrain – Co-founder, Braw Haus 🎤 Alexis Gresh – Advisory Lead, WARC 🎤 Nadav Moïse Perez 🎤 Sarah Cutler – Chief Growth Officer, Makepulse 🎤 Ashumi Sanghvi– Founder, MAD Global & Future+ 🎤 Ashik Ashokan – Head of APAC WARC 🚢 Why Attend Joker Odyssey? Innovative Insights: Gain knowledge from the forefront of industry-leading minds. Unique Networking: Connect with over 15,000 visionaries in a creative and inspiring environment. Immersive Experience: Enjoy the perfect blend of VIP conferences, networking, artistic programming, and technological installations on a luxurious 35-meter yacht. 📅 Mark Your Calendars: June 17th: Kick-off the journey. June 21st: Culmination of insights and connections. Stay tuned as we unveil more speakers, artists, partners... and exciting details leading up to the event. This is an opportunity you won’t want to miss! 🔗 #CannesLions2024 #JokerOdyssey #Wave3Speakers #Innovation #Creativity #Entertainment #Disruption Voir la traduction

Remember the impressive promo post about #dogs & Publicis Media I made some time ago? If you're curious and like to see the full length of the promotional video on IG you can check it out down below! (Btw there is a 4k version of the IG promo trailer on that channel, too. if you love to, revisit it in higher quality) Btw, we aren't just doing funny videos. There's serious business (serious and good of course!) too, check out Publicis Media and Publicis Media Germany's hiring profiles. You'll certainly find something of interest here. Long talk, now check https://lnkd.in/erPzVKb5

Case study 🖥️ Cirque du Soleil Entertainment Group created a #digital experience that will blow your mind. Check out how they improved the fan #experience, added a new communication channel, and increased up- and cross-sell #opportunities. #SitecoreDXP #Digitaltransformation #digitalexperiences

Two simple dots... can make a big difference. This idea is a great example of the creative power of this region – something that becomes big because it is creative. Something that captures hearts and minds because it's relevant. Not because there's a celebrity in it. Not because we spent 1M dollars producing it. But because it's a powerful idea. D&AD is the hardest award to get in this business. This is the one you don't win, you earn. This idea earned it. Havas earned it. Congrats, team! Fabio Silveira Anshuman Bhattacharya, Joao Medeiros, Michele De iuliis, Rickie Lee Cheyne, Samantha Sieiro Pires, ‏‎‏‎‏‎ Ahmad Raslan, Misk Fekaiki, Adrian Mutescu, Bruno Araldi, Serena Abi Aad, Anyce NEDIR, Mia Moussa, Selina Khiroya, Razan Karim, Sarah Skaf Dany Naaman, Dana Tahir, Houda Tohme, Carlos Nadal, Alejandro Fischer, Oliver El Obeid, Varun Kohli, Makram Georges Khater, Rami Husseini, karine barakat Havas Creative Network, Havas Middle East, Havas