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Our global research shows that 1 in 2 people have reduced spending on things that bring them ‘joy’ because of the cost-of-living crisis. This new reality is difficult to ignore. What do these choices look like? And how do they make people feel? We’ve spent time with people around the world to listen, observe and discuss. In conversation with experts, consumers and merchants across nine markets, we’ve witnessed the resilience, challenges and choices people are making every day. Their stories echo struggles and triumphs of many. Our VALUE report explores the human impact of the cost-of-living crisis and shares what brands can do to respond with more empathy and clarity. https://hubs.li/Q02Fq1yD0 #InsightCommunities #MRX #CostOfLivingCrisis

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