Think ABM’s Post

Cisco Umbrella provides a secure foundation for customers who are navigating a rapidly changing reality when it comes to where their workers are located, where their mission critical applications are hosted, and how these two are connecting securely with the efficiency that agencies demand. Cisco Umbrella for Government is well-positioned to meet the specific demands of our US Federal, State, and local government customers, as well as public education systems. Umbrella for Government is in process for FedRAMP Moderate authorization and will meet localized standards like TXRAMP and StateRAMP. In addition to the existing enterprise features, Umbrella for Government will offer additional support for PIV/CAC cards, CISA’s Protective DNS, and enhanced mobile support. Cisco Umbrella is an integrated solution that provides a full stack of robust, cloud-native security features like DNS-layer security, firewall and intrusion prevention (IPS), secure web gateway (SWG), data-loss prevention (DLP), and cloud access security broker (CASB). With this wide breadth of features delivered as a SaaS solution, Umbrella has been a core security foundation for Cisco’s Secure Access Services Edge (SASE) strategy. Cisco is proud to expand Umbrella into the government space, offering a FedRAMP authorized solution with Cisco SD-WAN and Duo. Check out the whitepaper to know more👇🏻 #cloud #datasecurity

New Partnership Announcement! Think ABM is excited to partner with Gain Relationship, a GTM consulting business founded by marketing trailblazers, Sophia Agustina and Margaret Safford. Sophia Agustina and Margaret Safford are the pioneering duo who co-created the 9Cs Framework, a customer-centric go-to-market strategy. The 9C framework is an assessment and evaluation approach that is focused on maximizing customer value and business outcomes. In partnership with Gain Relationship, Think ABM will leverage the 9C framework to unlock strategies on how to amplify customer value, enhance customer experience and increase conversions. We look forward to setting new benchmarks in customer value delivery and scaling the heights of lead conversion! Connect with us to know more! #partnership #customervalue #conversion

Knowing exactly what your client needs to succeed is a skill. The smart marketer draws on a combination of hard data and psychographic insights to delve into a prospect’s mind to gather this information. ABM is a marketing approach focused on personalization. As a strategy, it delivers value by providing timely and customized resources to potential clients navigating a complex journey through the business landscape. Check out the infographic on Personalizing Your ABM Funnel to understand how to identify, segment, target, execute, measure, and optimize your ABM strategy. #ABM #optimizationstrategy #marketing

Happy 4th of July to our colleagues, partners and customers!🎈🎉 #HappyFourth #IndependenceDay #USA

Dealing with data can be increasingly complex and time consuming. In fact, only 1 in 3 organizations report they can currently turn data into real-time insights. Despite this, more than 4 in 10 claim they are ready for the bulk of their data to come from the edge in the next five years. Data – and its demand – is in abundance and growing daily, relentlessly created in massive volume every second, accompanied by employee and customer need for quality, only adding to the load. Organizations do recognize its value, with more than 80% agreeing they need to make improvements to ensure employees can access or share data faster. However, reliability and accuracy are paramount, actionable insights utilized to drive innovation are dependent on valuable data, and the value of data is largely determined by its accuracy and reliability. Yet more than a third of respondents report that one of their biggest data management challenges is ensuring data accuracy, consistency and reliability across different sources. #datainsight #AI #data

Are You Ignoring Your Top Funnel Strategy? Here’s Why It Matters! The success of your entire demand generation plan hinges on a strong top-of-funnel strategy. If you’re only focusing on the middle or bottom of the funnel, you’re missing a crucial component. Common Issue: Neglecting top-funnel activities can hinder your ability to scale your demand generation efforts effectively. Solutions for a Strong Top Funnel Strategy: Automate Top-Funnel Efforts: Use technology to streamline and manage your top-of-funnel activities. Integrate Campaigns: Ensure your top-funnel activities align with middle and bottom-funnel efforts. Centralize Data Sources: Leverage tools that unify your data for better insights and performance tracking. How do you balance your focus across all stages of the funnel? Share your approach! #B2BMarketing #FunnelStrategy #MarketingAutomation #DemandGeneration

Businesses aim to be the best, but what truly makes a market leader stand out? Dive into this latest edition of The Modern Marketer to uncover the secrets of value creation! #TheModernMarketer #MarketLeadership #ValueCreation #BusinessStrategy

Unlock the power of Display Ads – visually captivating digital ads that combine images, videos, text, and audio. Reaching over 90% of online users through networks like Google Display Network, they’re essential for lead generation. Explore display ads in action: 🔹 Banners, pop-ups, interstitials, and videos 🔹 Personalized based on user profiles 🔹 Enhance brand awareness, drive traffic, and generate leads Discover the versatility and effectiveness of various display ad formats. 👉Get a crash course in display ads with our Display Ads 101 infographic! https://lnkd.in/dtj2pyry #DigitalMarketing #DisplayAds #LeadGeneration #BrandAwareness #MarketingStrategy

Retail marketing tactics remain essentially the same today as they have for years. Whether it’s innovative mobile apps, SEO, spot discounting, targeted promotions, newsletter marketing, or five-star loyalty programs that reward shoppers for their patronage, retailers broadly use the same strategies from a big-picture perspective. At the same time, digital retail advertising spending has skyrocketed, and a majority of shoppers are likely to look at a product in-store but then purchase it online, highlighting the importance of creating a seamless omnichannel shopping experience. Observers would be forgiven for thinking that the pivot toward digital marketing means traditional marketing is a thing of the past – but they would be wrong. Far from the death of the old ways, we are observing a continuous reimagining of traditional practices. Retail marketing efforts should focus on everything from a desire for new tech experiences, such as Augmented Reality (AR), to in-depth omnichannel engagement with the brands customers love. #marketing #AI #AR #Omnichannelmarketing

Time is money in ABM! Stuck accounts slow down revenue. The answer: optimize your funnel velocity. Think of your funnel as a high-speed pipeline. The faster accounts flow, the more deals you close. Here's how to supercharge it: Here are 4 steps to Skyrocket Your ABM Funnel Velocity: 1. Master the ABM Stages: It's not a one-size-fits-all funnel. Identify, Engage, Convert, and Build are the key stages for high-value accounts. 2. Personalize Outreach: Ditch generic emails. Use psychographics (target's values) to craft personalized messages that resonate on social media, targeted ads, and emails. 3. Targeted Content Converts: Don't let engagement drop. Nurture leads with personalized content showcasing your expertise and addressing their needs. Consider targeted events. 4. Build Beyond Conversion: Exceptional service, strategic upselling, and loyalty programs build trust and drive long-term revenue growth. Personalization is key! Stay tuned for more tactics to boost your ABM funnel velocity and watch your deals fly through! #ABM #SalesFunnel #MarketingStrategy