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In sales, trust is earned through understanding. The deeper your connection with your customers, the greater your success will be. You transform transactions into partnerships when you prioritize their needs and consistently deliver value. #B2B #sales

Content consumption patterns provide strong signals of intent. When you have dynamic, account level data on an offering, you get to gauge interest levels and identify MQLs accurately. How does intent data help sales? · Shortens the buying cycle · Identifies new ICP accounts · Helps align marketing and sales · Facilitates creating of prospecting priority list · Provides inputs to customize communication · Helps monitor churn · Enhances lead scoring accuracy · Supports market expansion Are your leads enriched with intent data? Reach out to us at hello@thinkabm.com for more information. #intentdata #leadgen #ABM #contentconsumption #thinkabm

Meetings are often the figurative ball and chain that dictate schedules. Even worse, a lot of these meetings aren’t that productive or efficient. A new survey found that employees spend an average of 18 hours a week in meetings.1 They say “no” to only 14% of invites even though they’d prefer to decline 31%, and those who do attend report multitasking 70% of the time. So it’s not surprising that begrudgingly going to meetings wastes $25,000 annually per employee—netting out to $101 million a year for organizations with 5,000 or more employees. To enable real flexibility, companies must adopt a digital-first mindset, recognizing that the only way to give people the freedom and autonomy they need is to leverage digital tools that allow them more choice—in both when and how they work. It’s also important to recognize the signs of the times and the need to do more with less by boosting productivity and finding efficiency gains. Slack enables you to do this with features that promote flexibility, drive productivity and give you time back to focus on value work that propels the business forward and creates results. #productivity #efficiency #slack

What is the difference between lead gen and demand gen? To put it simply, demand gen involves creating awareness about your offering. It is a top of the funnel (TOFU) target. On the other hand, lead gen focuses on converting prospects into leads with genuine intent. While demand gen aims to attract attention and generate interest, lead gen is an activity geared toward producing actionable results. The end goal is to generate leads that convert. Armed with deep data insights, lead gen strives to understand the prospect’s stage in the buyer journey, their aims and motivations and gauge their level of interest. This enables businesses to reach out with the right messaging and engagement, ultimately turning them into customers. #marketing #leadgeneration #demangeneration #buyerjourney #leadgen

Ready to outperform industry standards? ABM Standard Display product delivered a scintilating 2097% increase in organic page views. Connect with us today to know how. #ABM #B2B #sales

Which activities contribute to a company achieving its goals? This question brings to mind the intricate topic of attribution. In marketing, identifying specific customer actions that lead to positive outcomes is crucial yet challenging. Accurately identifying these interactions helps: - Boost conversions - Explore repeatability - Justify marketing budgets - Evaluate performance - Enhance efficiency Dive into the complexities of attribution and explore how we can better understand the buyer journey from first contact to conversion. #Attribution #Marketing #LeadGeneration #B2B

The 9C framework created by Margaret Safford and Sophia Agustina is a fresh approach to customer centricity. Customer-centric approaches place the customer at the center of all business decisions.It is a methodical process to identify where to place the customer in marketing campaigns to amplify customer value. The approach uses assessment methods to evaluate the effectiveness and the areas for improvement for businesses that are looking to improve their customer centricity and satisfaction metrics.   The key concepts covered by the 9C approach are shared below. To know more, drop us a message at hello@thinkabm.com #customercentricity #marketingcampaign

Whatever your answer, we can help you know, for sure! Start off with this quick assessment. 9Cs Framework Assessment https://lnkd.in/d_bBkkr8 https://shorturl.at/63Pi4 To know more, contact us at hello@thinkabm.com #partnership #9CFramework #customercentricity #GTMStrategy

Sophia Agustina and Margaret Safford of Gain Relationship are pioneering thought leaders. Together the duo co-created the 9C framework to guide businesses on how to adopt a customer centric approach that amplifies customer value. Think ABM has entered into a partnership agreement to leverage Gain Relationship’s expertise and competence in GTM Strategy, Integrated Marketing, Personalization, Customer Experience, and Analytics and further enhance the quality of our offering and deliver real value. We look forward to working with the Gain Relationship  team to optimize value for customers!   For a preview into the 9C approach, view here👇 Pic credit : 9C’s Framework / Sophia Agustina and Margaret Safford To know more, drop us a message at hello@thinkabm.com #9CApproach #customerexperience #GTMStrategy

A siloed approach to demand and lead generation in marketing can result in missed opportunities. Here’s why combining these strategies is more effective: Demand generation reaches a broad audience, increasing brand awareness and interest. Lead generation uses targeted methods to convert these interested individuals into qualified leads. Demand Gen casts a wide net, and Lead Gen filters prospects down the funnel. The result? A consistent stream of high-quality leads ready to become customers. Are your demand gen and lead gen efforts integrated? #demandgen #leadgen