iDENTITY’s Post

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View organization page for iDENTITY, graphic

388 followers

Isn’t it something when you spot a trend and see others embracing it too? We’ve been all about narrative storytelling, and it turns out, Apple is on the same page! They recently launched the “Mother Nature” campaign, highlighting their sustainability efforts through storytelling. We had a similar thought a few months ago with our intro video, adding a playful twist with nods to The Office and Abbot Elementary. Kudos to Apple – it’s like great minds think alike! Have a look at our video and share your thoughts. #Apple #MotherNature #NarrativeStorytelling #BrandCommunication #Sustainability #Production #iDENTITY

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