the community’s Post

"We’ve built tools at the community that help us understand people in all their complexity, beyond the traditional hyphens of multicultural marketing’s past. And we can use that understanding to create complex stories that surprise consumers.”— Chief Strategy Officer Lee Maicon in Communication Arts Thank you, Communication Arts!

From best friends in 1995 to creative partners today, Gabriel Gama and Guilherme Grossi Grossi have always been stars in our eyes ⭐ Thank you, ADWEEK for including the G’s in the 2024 Creative 100 list! They are two of the very best and we’re beyond proud and grateful to work with them everyday. Congrats, Gabe and Guile!

Introducing our latest campaign with Perfect Snacks, The Perfect Impostor: a Perfect Bar dupe that’s actually a GPS-like device, created to lead real consumers to the fridge aisle, where Perfect Bar lives.   Fridge is our favorite F-word. What’s yours?

Did you know that coin tosses are still used in many states to resolve electoral ties? With the flip of a coin, we’re leaving the decision on important topics up to chance.   Enter Electoral Coins, our latest campaign created together with IssueVoter.    Electoral Coins is a commemorative, limited-edition coin collection that shines a light on an antiquated method that should be corrected; and, most importantly, aims to prove that every single vote matters. Learn more at electoralcoins.com.

[Content Warning: Domestic Violence] 16 years ago, La Casa del Encuentro carried out the first report on femicides in Argentina. Since then, the data has revealed that more than half of the cases are committed by partners or ex-partners of the victims.   Together with La Casa del Encuentro, a non-profit in Argentina, we created a display of deadly bouquets for Valentine’s Day to show that not everything that looks like love is love.   Each bouquet was inspired by a victim and their cause of death, and led visitors to learn about the hidden signs of violence that aren’t always seen at first glance.   To learn more about the signs and La Casa del Encuentro, visit: https://lnkd.in/gP6pCSmQ

Congratulations to our CEO, Luis Montero, and the rest of the 4A's new board members! Thank you, 4A's and Marla Kaplowitz!

Introducing our latest work with Volkswagen—the first bespoke VW EV campaign for the US Hispanic market. All about parents, kids, and of course, cars (obviously 🚗 )

the community is the 2024 Ad Age Multicultural Agency of the year! "As the multicultural conversation continues to grow and influence the American majority, The Community has secured its place as a creative partner for 'the new mainstream'..." Thank you, Ad Age and Arvelisse Bonilla Ramos!

Joaquin Molla. Founder, CCO, and now, part of the 60th Andy Awards jury. Thank you, The International ANDY Awards!