Introducing our latest campaign with Perfect Snacks, The Perfect Impostor: a Perfect Bar dupe that’s actually a GPS-like device, created to lead real consumers to the fridge aisle, where Perfect Bar lives. Fridge is our favorite F-word. What’s yours?
i've seen this all over!! congrats!
"We’ve built tools at the community that help us understand people in all their complexity, beyond the traditional hyphens of multicultural marketing’s past. And we can use that understanding to create complex stories that surprise consumers.”— Chief Strategy Officer Lee Maicon in Communication Arts Thank you, Communication Arts!
From best friends in 1995 to creative partners today, Gabriel Gama and Guilherme Grossi Grossi have always been stars in our eyes ⭐ Thank you, ADWEEK for including the G’s in the 2024 Creative 100 list! They are two of the very best and we’re beyond proud and grateful to work with them everyday. Congrats, Gabe and Guile!
Did you know that coin tosses are still used in many states to resolve electoral ties? With the flip of a coin, we’re leaving the decision on important topics up to chance. Enter Electoral Coins, our latest campaign created together with IssueVoter. Electoral Coins is a commemorative, limited-edition coin collection that shines a light on an antiquated method that should be corrected; and, most importantly, aims to prove that every single vote matters. Learn more at electoralcoins.com.
[Content Warning: Domestic Violence] 16 years ago, La Casa del Encuentro carried out the first report on femicides in Argentina. Since then, the data has revealed that more than half of the cases are committed by partners or ex-partners of the victims. Together with La Casa del Encuentro, a non-profit in Argentina, we created a display of deadly bouquets for Valentine’s Day to show that not everything that looks like love is love. Each bouquet was inspired by a victim and their cause of death, and led visitors to learn about the hidden signs of violence that aren’t always seen at first glance. To learn more about the signs and La Casa del Encuentro, visit: https://lnkd.in/gP6pCSmQ
Congratulations to our CEO, Luis Montero, and the rest of the 4A's new board members! Thank you, 4A's and Marla Kaplowitz!
We are thrilled to welcome our new Board Chair Abbey Klaassen, CEO, Dentsu Creative, U.S. and new members of the board: - Greg Andersen, CEO, Bailey Lauerman - Chris Boothe, Chief Operating Officer of Publicis Groupe Marketing Services, U.S. - Luis Montero, CEO, the community - Erin Riley, CEO, TBWA\Chiat\Day, U.S. - Paul Woolmington, Founding CEO, Canvas Worldwide A huge congratulations and thank you to the following members on their transitions to new roles within the board: - Sharon Napier, Executive Chair & Founder, Partners + Napier: Immediate Past Chair - Christine Fruechte CEO, Colle McVoy: Vice Chair - Andrew Graff, CEO, Allen & Gerritsen: Secretary/Treasurer And congrats to our re-elected directors: - Vita M. Harris, Chief Strategy Officer at FCB Global: Vice Chair - Jeff King (BarkleyOKRP) | Angela Tenuta(EVERSANA INTOUCH) (Central Region) - David Angelo (David&Goliath) | Daisy Exposito (d exposito & Partners) (Eastern Region) - Kyle Allen (9thWonder Agency) | Shari Day ( bohan Advertising ) | Michelle Headley (Alma) (Southern Region) - John Gallegos (UNITED COLLECTIVE) | Aaron Walton (Walton Isaacson) | Karen Bloore Hunt (Horizon Media) (Western Region) Our thanks to Barry Wacksman, Chairman and Co-Founder, Proto for his contributions as Immediate Past Chair. "This diverse mix of representatives from holding companies and independent agencies will play a pivotal role in guiding our efforts, ensuring success and industry advancement in the coming years, " - 4A’s President and CEO Marla Kaplowitz. These appointments along with other key leadership transitions and re-elections mark an exciting new chapter for the 4A's as we continue to champion excellence and innovation in advertising and marketing. Learn more: https://bit.ly/4b6M9Ab
Introducing our latest work with Volkswagen—the first bespoke VW EV campaign for the US Hispanic market. All about parents, kids, and of course, cars (obviously 🚗 )
The ton has never smelled so good. In our latest Bath & Body Works collaboration, we’re helping people in New York come back to their senses with Bridgerton and a 10-foot Diamond of the Season candle that’s the talk of the town around Flatiron Plaza. Let’s see what Lady Whistledown has to say about this one.
the community is the 2024 Ad Age Multicultural Agency of the year! "As the multicultural conversation continues to grow and influence the American majority, The Community has secured its place as a creative partner for 'the new mainstream'..." Thank you, Ad Age and Arvelisse Bonilla Ramos!
Joaquin Molla. Founder, CCO, and now, part of the 60th Andy Awards jury. Thank you, The International ANDY Awards!
For Joaquin, advertising is not only a family business, but a community. And the mindful thinking around shared goals and diverse creativity has led to a globally-recognized agency that produces memorable and highly interactive work. Show off your creativity to Joaquin! Submit by March 1st at https://lnkd.in/eVh8Knk
Passionate Marketing Operations Director with 17+ Years in Enhancing Operational Efficiency and Brand Excellence. Expert in Data-Driven Strategies, Process Innovation, and Leveraging AI for Marketing Excellence
4wThe best protein bars for sure. This is great! 👏