Creating Les Embruns: Capturing the Essence of Pernod Ricard's Island Spirit Pernod Ricard recently launched their very own fragrance Les Embruns by Pernod Ricard. It’s an ode to the culture of hospitality, a celebration of the offices and the company’s raison d'être “Créateurs de convivialité” We spoke to Emilie Martin of The Island, the Parisian Headquarters of Pernod Ricard, to find out the story behind the scent. Can you tell us what kind of scent Les Embruns by Pernod Ricard is and what inspired you to produce this fragrance? – Les Embruns by Pernod Ricard is a salty mist of the Mediterranean mixed with the aromas of thyme, laurel and anise from the garrigue, blending with the island’s wildflowers such as Mediterranean strawflower and jasmine. It’s a fresh, captivating fragrance reminiscent of a stroll by the sea on a breezy Mistral Day. The inspiration to create this fragrance was to pay tribute to the Paul Ricard islands, Les Embiez and Bendor located in southern France, and the Provençal way of life. Paul Ricard used to say, "What’s better than an island for dreaming?”. We wanted to embody that spirit to life with the launch of Les Embruns by Pernod Ricard. Why create a signature scent for Pernod Ricard? – At Pernod Ricard, olfactory identity is central, whether through our spirits, the wood in our distilleries, or the scent of the flowers we harvest. We have decided to continue stimulating our sense of smell by creating an olfactory signature to celebrate our offices and our raison d’être, ‘Créateurs de convivialité’. Pernod Ricard's culture and values are extremely strong. So, we wanted our brand image to be reflected through the five senses and to take on another dimension through the sense of smell. What has the working process been like for making this product, and what have you learned along the way? – It has been a collaborative creation process. I met Magali Fleurquin Bonnard, the founder of Rose et Marius, at The Island office over two years ago. She was immediately inspired when I told her about the project to create an olfactory signature for Pernod Ricard! In fact, Magali created Rose et Marius in 2012, Provence’s first high-end perfume brand, to share memories of her childhood with her grandmother, Rose. In May 2023, we involved 80 employees in workshops to choose their favourite fragrances from a panel selected by Magali based on the inspiration brief on the Paul Ricard islands. Our employees have been particularly enthusiastic and proud to participate in creating our signature scent; they are now our best ambassadors.
Move over, office plants! Now we have office perfume!
Delighted that our house of Haute Parfumerie ROSE ET MARIUS has teamed up with the The Absolut Group Pernod Ricard to create this exclusive signature fragrance inspired by the island of Les Embiez✨
The Island Internal communication Project Manager chez Pernod Ricard
1moSuch an exciting project to develop! So innovative and inspiring! ✨ Our 20.000 employees and visitors can enjoy the same olfactory experience and identify our culture, our values, our Pernod Ricard corporate brand identity through by smell. Thanks to The Absolut Group Ulrika Lövdahl for your enthusiasm and this interview 🙏👍