The Mix Stockholm

We’ve struck gold—or rather, blue! 💎 We're celebrating the rediscovery of Warhol's long-lost Absolut 'blue' painting nearly 40 years after our first iconic collab. From a single brushstroke in 1985, Warhol transformed our bottles into canvases. Rumors swirled for decades about a mysterious second painting, and in 2020, the legend became reality. After 1.5 years of creative alchemy, we’ve collaborated with The Andy Warhol Foundation for the Visual Arts and brought this mythical blue back to life in this limited-edition bottle. Launching in 50 markets with activations in China and in the world’s busiest airports, this campaign is truly a global sensation. Blending heritage with a modern twist, we’re honoring Warhol’s legacy while pushing creative boundaries. From 3D designers to motion artists, each person played a crucial role in bringing Warhol’s legendary 'blue' painting back to life. One particularly fun and fascinating part of the process was recreating Warhol’s iconic blue hues. Our visual designer, Annefrid Lundgren, meticulously crafted countless brushstrokes, drawing inspiration from the original painting. These physical strokes were then scanned, masked, and digitally transformed by Linda Molin into stunning 3D versions. The result? A perfect blend of art and technology, capturing the essence of Warhol’s masterpiece in every bottle. Huge props to our dream team for bringing this vision to life! Pj Lindqvist, Jenny Åberg Hüttner, Jenny Huurinainen, Anna Sanchez, Kalle Glendor, Annefrid Lundgren, Linda Molin, Fariz Syed, Jolanda Fiers, Scott van Dort, Alex Picha, Sofia Skogquist, Emelie Drakenberg, Sofia Jägerström, Vendela Bergström, Stefan Gregory, and Josephine Li at The Mix Stockholm. Special thanks to Debasree Dasgupta, Monica Jungbeck, Ylva Lundberg, Gavin Boland, and Ulrika Lövdahl at The Absolut Group & Parapix with stellar Director Santiago Sierra Soler at the helm and stunning visuals by Diego Garci, and Anders Kylberg. Cheers to turning every sip into a masterpiece! 🥂🎨 #absolutvodka #borntomix #absolut #spritmuseum #andywarholfoundation #warholfoundation

We're incredibly proud to share our latest campaign, Call It A Night, which champions responsible drinking.   🎯 Our goal is to have people enjoying their outings to the fullest, safely aware of their limits, and contributing to an atmosphere of respect and personal accountability.   A massive shout-out to everyone who made this crucial initiative happen, especially the stellar production company, Parapix, and our dedicated team at The Mix Stockholm:   Magdalena Czarnecki, Carl Rets, Sofia Jägerström, Anna Sanchez, Jolanda Fiers, Creative Directors Jenny Åberg Hüttner and Pj Lindqvist, and our Chief of Creative Agency, Josephine Li.   Mix responsibly and be mindful when you drink. Words can hurt more than you think. 🌟 #Absolut #CallItANight #DrinkResponsibly

Proud to have our latest impactful work, the Absolut Intelligence project, featured in Resumé! Props to Unsplash for championing diversity and inclusion throughout our collaboration. A massive shout out to all those involved! Jenny Åberg Hüttner, Pj Lindqvist, Fariz Syed, & Stef Gregory, & Carl Rets at The Mix Stockholm for leading the charge with Axel Engström and Carl-Axel Wahlström at Copy Lab. And the fabulous Monica Jungbeck, Rashi Agrawal, Tad Greenough, Debasree Dasgupta, & Maxime H. at the The Absolut Group. Step into the future of fashion as we proudly challenge beauty norms with AI-generated fashion images, shining a spotlight on diversity & inclusion in every pixel! 💫 https://lnkd.in/dZKMFVYc

We couldn't be prouder of the remarkable team effort that went into celebrating World Gin Day! To honor this special occasion, we crafted a sensational blend of Beefeater Gin and Absolut Vodka. The visionary Ricardo Dynan, our Global Brand Ambassador, collaborated with his dynamic colleague Jon Gray from Beefeater to create the ultimate Vesper Martini. This iconic cocktail, first introduced in Ian Fleming's Casino Royale, has been beautifully reimagined by our team, showcasing the perfect fusion of these legendary spirits. A massive shoutout to the brilliant minds and hands behind this project: Kalle Glendor, Stefan Gregory, and Emelie Drakenberg at The Mix Stockholm, Rashi Agrawal and Olivia Jonsson at The Absolut Group, Producer Joakim Ottander at Parapix; set designer Emily Ranneby; and the incredible team at Purfict for crafting the amazing drinks. Cheers to our phenomenal team and the art of mixology! 🍸 

Thrilled to announce our latest initiative! 🚀 Collaborating with Copy Magazine and Unsplash, we've undertaken a groundbreaking endeavor to address biases impacting AI outputs. Our joint effort involved generating 10,000 AI-driven image prompts, resulting in a richly diverse compilation of fashion imagery, now freely accessible on Unsplash. This empowering venture aims to reshape industry narratives and promote inclusivity in fashion. Join us in driving positive change! A big shoutout goes to the skilled team! Jenny Åberg Hüttner Pj Lindqvist Fariz Syed Josephine Li Carl Rets Monica Jungbeck Rashi Agrawal Tad Greenough Debasree Dasgupta Maxime H. Carl-Axel Wahlström Bell & Light Copy Magazine

Incredible teamwork! #TheMixStockholm #Parapix #AbsolutNights

Join our vibrant team as a SEO Copywriter! Check out the job description and apply today🚀 #TheMixStockholm #seocopywriter

Check out our latest work for Absolut Vodka on the launch of the third addition to the Absolut Nights Range that we created together with the team at Parapix: Absolut Nights Range Orange Peel. We're excited to be a part of the product launch and contribute to its success! #TheMixStockholm #absolutnights

Exciting opportunity! We're looking for a Traffic Agency Assistant to join our team! Check out the job description and apply today 🚀 #TheMixStockholm #Trafficagencyassistant