The Absolut Group’s Post

The Belvedere Vodka 10 teaser campaign is the epitome of luxury with a deep understanding of culture. And I’m obsessed for 3 reasons: 👉🏾 LVMH knows how to talk to people. They’ve re-positioned their brands to be part of modern culture through iconic celebrity features. This Belvedere campaign concept began with Daniel Craig’s meme-worthy dance moves in the 2022 ad, featuring Giggs. And recently Hennessy released a campaign starring Damson Idris and Teyana Taylor. Now, we have Future and Taika. 👉🏾 Showcasing Black Luxe. Black culture is often represented via themes of difficulty and resilience. This ad represents ‘Black Luxe’, a part of the black experience often overlooked in the media. 👉🏾 Cowboy Era. Many people aren’t aware of how deep cowboy culture runs in the Black community. In the early 1800s, 1 out of every 4 cowboys was Black. And horsemanship remained an important part of many African American communities well into the 1950s. Recently, we’ve seen more of this represented in modern media, In the 2021 Cowboy Western film, ‘The Harder They Fall’, starring Idris Elba and produced by Jay-Z and James Lassiter. And more recently in Beyoncé’s ‘Cowboy Carter’ album. The cowboy storytelling continues here, showing that even brands are opening up the history books. Bravo Belvedere. 👏🏾

Since its founding in 1899, the Suntory company has been devoted to the Japanese principle of monozukuri—the relentless pursuit of perfection through true craftsmanship. It began with the vision of the company’s founder, Shinjiro Torii, and has been passed down to multiple generations of the Torii family, who have grown Japan’s first whisky venture into the third-largest premium spirits company in the world. So it was a great honor when Suntory Holdings Limited asked the team at Godfrey Dadich Partners, in partnership with our colleagues at Hakuhodo Inc., to tell its makers’ story for a new site for the revered brand. The Suntory story is one of pioneers—each generation defied the odds, battled failures, and never lost the unwavering commitment to perfection. As devoted as the family is to premium spirit production—beyond Japanese whisky, Suntory’s many brands include Jim Beam and Maker’s Mark, Courvoisier and Chateau Lagrange—it is equally invested in giving back to the culture, launching the popular Suntory Museum of Art and building the prestigious 2,006-seat Suntory Hall in Tokyo. For GDP, it was not only an honor to tell the Suntory story—suffice to say, we are fans of its products—but also a responsibility. GDP utilized the tools of journalism that are the foundation of what we call The New Editorial in building the site: on-the-ground reporting from the company’s stunning distilleries, photographs drawn from historic archives—as well as commissioned new work—and the creation of a dynamic user experience. In the makers’ story, Nobuhiro (Nobu) Torii, Shinjiro’s great-grandson and Suntory’s executive vice president and COO, says: “Ever since I was a child, I was brought up with the notion that our business is always related to the happiness of people.” That comes through in everything that Suntory does, and we couldn’t be happier with being entrusted to bring the makers’ story to light. Drink in the remarkable history of Suntory by following the link below 🥃 Photography: Cait Oppermann 📸 #Suntory100 #SuntoryWhisky #SuntoryTime

This is one of the most famous bottle shapes in the world. In the 1970s, Swedish vodka was in trouble. Sales were plummeting, and the country's state-owned liquor company, Vin & Sprit, knew something had to change. That's when CEO Lars Lindmark had a brilliant idea: export Swedish vodka to the US, where it was considered a premium product. But he knew that to succeed, they needed a sleek design and smart marketing strategy. Enter Gunnar Broman, a legendary marketer from the agency Carlsson & Broman. In an antique shop in Stockholm's Old Town, he found the perfect model for their new vodka: a simple, transparent pharmacy bottle. But Broman didn't stop there. He designed the bottle as an old-fashioned ad, with the product name on top and a label featuring the vodka's history and traditions. He even added a silver seal with a portrait of L.O. Smith, the man who pioneered "absolutely pure vodka" back in the 1870s. When Absolut launched in the US in 1979, it was a sensation. The bottle's minimalist design and Swedish heritage set it apart from flashier competitors, and its marketing campaigns broke new ground by collaborating with artists like Andy Warhol and Keith Haring. Over the years, Absolut's advertising became a model for combining art and marketing. The Absolut Art Collection, featuring over 850 works inspired by the iconic bottle, is a testament to the brand's enduring cultural impact. Most of the time art influences advertising. But sometimes, advertising can become art. By looking to the past and embracing creativity, Absolut revolutionized advertising and created a brand that has stood the test of time. #GreatDesign #art #warhol

⦿ The iconic mark we designed for Southbound is as symbolic as the drink itself. Inspired by the blue agave plant — the very heart of tequila — our team developed an emblematic icon central to the brand's identity. The logo reinterprets the agave's distinctive, pointed leaves into rays of light, evoking both growth and the warmth of the tequila’s birthplace. The rays then converge into a downward-pointing arrow, reflective of the name, "Southbound." The symbol captures the essence of Southbound Tequila: genuine, progressive, and deeply connected to its roots. It's more than a mere logo; it's a symbol that embodies the brand's ethos, offering a narrative that's as profound as the symbol that represents it. See the full case study: https://lnkd.in/gk4gpV_r

Bakeman's “Biscuit Festival” is about to begin again. This year, the theme revolves around the cherished tradition of “Evening Snack Time with Family”. #AkijBakers #Bakemans #BrandNews #BrandCSR #BrandInsights #BrandActivities #BrandUpdates #News #LatestNews #TodaysNews #brandpractitioners

Here’s what no one tells you about whisky packaging…   It’s almost as important as the whisky itself.   It has to:   ✨ Attract attention 💡 Communicate the right message 🫶 Enhance the image and values of your brand   A great whisky will always stand out…great packaging will too.   Let Ferrari Luxury Packaging design and produce packaging to elevate your brand.   #Packaging #FerrariLuxuryPackaging #FoodAndDrink #GoldFoilBranding #Whisky #RAERRAER Spirits

TRAVEL RETAIL: The Macallan has a new logo, a return of age statements, and a new, pared-down look for its travel-retail exclusive collection. The new Colour Collection is comprised of 12-, 15-, 18-, 21-, and 30-year-old expressions and is themed around the distillery’s commitment to naturally coloured whiskies (I.e. all colour is cask-derived, with no artificial colouring added). The whisky was predominantly matured in American oak sherry-seasoned casks, with a small proportion of European oak sherry-seasoned casks, and overall the collection aims to showcase the sherry oak that The Macallan is famous for. The packaging’s new look isn’t just remarkable for the fact it has a new typeface for the logo, but it’s also really stripped back to basics — the label paper is a thin, uncoated stock; there’s no foiling; no embossing; no ribbon or faux wax seals, and none of the heavy inks and gloss laminates that the brand usually uses. I’m not sure what the rationale is behind this, but it could be a sustainability drive linked to eco-targets set by the travel-retailers/airports, it could be cost-cutting to drive better margin (which is notoriously poor in duty free), or it might be a move towards a more minimalist look overall. I haven’t tasted any of these whiskies yet, so let me know if you’ve bought and opened a bottle — I’d be keen to hear what you think about the new packaging and the whisky! #themacallan #macallan #singlemalt #scotch #whisky #whiskey Edrington

BIANCA Purity beyond expectation. Recent work for BIANCA premium. It's Not Simply H2O; It's A Stunning Piece Of Artistry, A Masterpiece In Its Own Right. Memaar Abdul Basit Urooj Shah Azaz Ul Hassan Hamza khan Touseef Ahmad Farrukh Mehmood #aqua #Peshawar #brands #HydrateAsia #EcoFriendlyBottles #StayHydrated #WaterBottleAsia #SustainableHydration #EcoWaterBottles #AsianHydration #GreenHydration #ReusableBottles #DrinkClean #HydrationOnTheGo #BottledWithCare #HealthyHydration #PureWaterSolutions #EcoConscious #HydrateResponsibly #CleanWaterBottles #SustainableLiving #HydrateAnywhere #EcoLifestyleAsia #SustainableBusiness #EcoFriendlyProducts #HydrationSolutions #CorporateSustainability #GreenBusiness #EnvironmentalResponsibility #InnovativeHydration #SustainableGrowth #WaterBottleInnovation #AsiaBusiness #EcoBusiness #SustainablePractices #HydrationTech #CleanWaterInitiatives #EcoConsciousBrands #BusinessSustainability #GreenTech #CorporateResponsibility #EnvironmentalInnovation #AsiaSustainability

via @PerilOfAfrica #Technology Diletta Bello Review: Perfect Crema Comes at a Cost: By WIRED Source link When an espresso machine costs over $1,500, it can be trickier to test than cheaper models. It’s sort of like testing a high-end camera. At the very least, it should shoot good photos, maybe even great photos. The rest of the evaluation is less on its performance of basic functions than […] The post Diletta Bello Review: Perfect Crema Comes at a Cost first appeared on Peril Of Africa.

This brilliant ad emerges almost in parallel to a meme that reads: "You think I'm too much? Then go find less" and I think it is not a coincidence. Intensity, complexity, spontaneity, sensibility were seen and portrayed in "colder" contexts as exoticism as its best or emotional excess, unnecessary, inconvenient, undesired markers of the uncivilised or parochial, very often linked exclusively to women at its worst. Few years forward, a global pandemics, increasingly volatile contexts and a space opens up, where the Latinx not only makes sense but thrives and becomes aspirational. A great time to understand - and explore- the Latinx Identity beyond cliches and its evolution inside and outside LatAm. ¿Que significa ser Latinx en este momento?