The extremely talented Tash Hicks has been recognised by the Creative Circle Awards as one of the 'Most Promising Colourists' in UK advertising and we are 110% behind it! We're extremely lucky to have Tash's unique colour sensibilities within our colour team and love seeing her thrive!
Take a peek at some of Tash's stunning work here -
https://lnkd.in/eJZruufu#colourist#creativecircle
This one's for all the Moms 💕
✨ It's Monday! And that means it’s time for another edition of
#IconicAdsMonday, where I share an example of stellar #advertising and my appreciation for the art of #marketing. ✨
In honor of #WomensMonth, all of the campaigns I focus on this month will be ads targeting women and/or created as a means to elevate topics around equity for girls and women. So let's start with the first one!
Name: "Performance Review"
Brand: Chicco Armenia, V.K. International, LLC
Agency: MullenLowe U.S.
Year: 2016
Why I love it: It was immediately relatable. I could see so many of my friends and family members in this - in fact it felt like the conversations I've had with many of them. The way it drew me in felt authentic, and not overtly pushy by the brand. And yes, I cried.
💫 What did you think of the ad? Did you cry too? 😅
Let me know in the comments below 👇
#Chicco#Marketing#Advertising#MaternityLeave#Ads#GreatAds#MarketingCampaign#Advertisements#Brand#BrandAwareness#Commercial#AdForum
So, I opened my Linked In page for the first time in maybe 4 years. I guess just out of curiosity. I then noticed that "others " had viewed my profile. So I opened the tab to have a look... expecting job recruiter spam :). However, I noticed that some major players from brands I admire had checked me out... Wow! I thought .. how did these people find me/ know me ??? Anyway, I am now starting to post the work I have been doing over the past 4 years ( secretly now public ) as HERO. -Darin
Shout out to my team of incredible creatives who pushed this work higher.
CASA BACARDI - CODE NAME " GOLDEN RAINBOWS "
HERO PROJECT # BA-21-002
HERO SOW - Ideation, design , technical drawings, uniform design, digital impression expansion.
We were awarded a contract to re-design and re-imagine the retail experience for Casa Bacardi San Juan PR. Casa Bacardi is the most popular tourist attraction in Puerto Rico with over 275K visitors annually we were stoked for this opportunity and gave it our all. Our goal was to take an "outdated retail experience" and update it multi- dimensionally for today's consumer. The experience needed to be relevant, hip and contextually aligned with the values of today's consumer. This is how we did it... We proposed intimate concerts at the space during off hours with trending musicians performing stripped down sets. Ie. @Brunomars X Bacardi the digital content would be used for Social Media traction and to foster brand loyalty. Additionally, we pushed cross branded merch collaborations ( capsule collections) with forward facing brands such as @Newbalance X Bacardi . We designed and engineered a bottle your station that was mechanical and experiential .... think Willy Wonka meets @Rubegoldberg..... and so many other things .... Here is a reel so that you can visualize the result of our work. -Darin
I love when the driest briefs inspire the most creative work. I love thinking of the McCann team on the receiving end of an ask for a railway safety PSA in Melbourne and what those initial conversations were like.
It was an era of viral videos. Gangnam Style, Call Me Maybe, Feist and that Gotye song -- a culture primed to gather attention around just one thing, even for just one news cycle, if it was weird enough, sing-songy enough, absurd enough.
The campaign video was posted to YouTube in November 2012 and within two weeks, it had generated at least 50MM of global media value in addition for a fraction of the cost of one TVC. Some critics said it trivializing serious injuries, others said it simply played into the hands of the social media craptrap. In short, it got talked about. A lot.
The work won five Grand Prix awards, 18 Gold Lions, three Silver Lions, and two Bronze Lions. It picked up a ton of silverware and went on to inspire plushies, a media company -- in 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for 2.25MM from Metro.
I’m adding this to the conversation because great creativity is timeless and borderless and it often comes from the most boring briefs. It transcends one awards season. It is #BetterThanCannes
Join me Noelle WeaverJulia Makhalova-Chi in celebrating the brave, boundary-breaking work that has changed how we think about the world and has endured over time. What earworms or so-called viral videos stay lodged in your brain? Matthew CanningtonAmanda KleinbergCarl Sorvino and friends who were toiling away on Heinz and Axe with me at that time, I bet you've got #BetterThanCanneshttps://lnkd.in/eWyDsje6
Reactive Marketing strikes again! ⚡ 👏
I’m sure everyone has seen the genius campaign from M&S featuring British personalities Mark Wright and Spencer Matthews, so why wouldn’t other brands want to jump on the trend and grab a slice of the social media buzz? Kudos to you Matalan 🙌
When brands nail reactive marketing it just hits different, especially when it has comedic content and the reaction is super quick. Since the influencer take-over at M&S, I’ve seen Matalan with Matt and Alan (which you can watch below) as well as John Lewis with John and Lewis jump on the trend. Who’s going to be next…
#reactivemarketing#creativecampaign#influencermarketing#socialmediamarketing
Ready for the dynamic duo you never knew you needed 😉 Drum roll please...
We've all seen the Spencer & Mark campaign video but who needs them when we've always had our very own Mat & Alan. In true Matalan fashion, Mat & Alan showed us all the things they get up to in a days work at our Support Hub. Yes, that includes making a cuppa for each other at the same time.
Stay tuned to see what Mat & Alan will be up to next 🤩
Lucy KalusBecky CoyneMolly IddonCaitlyn McAdamhttps://lnkd.in/e-6_yNp5
What do Stubble & Co, Too Good To Go, gowithYamo - The Art Exhibition App, Elvis & Kresse, Bare Kind Socks | B Corp and Minor Figures all have in common?
Besides a super on it team member who saw a fabulous opportunity on our LinkedIn and ran with it?
They’re all B Corp superstars, like ourselves, who wanted to collaborate on our B Corp bonanza that we ran in honour of B Corp Month. (Yes, we have just name-dropped B Corp 3 times in one sentence…)
In keeping with the B Corp mantra of transforming business to be a force of good, we wanted to connect these fabulous companies with our sustainably-minded users with FREE ad space, yes, you heard that right, free ad space on our Video Ads platform.
Not only were we able to help celebrate the environmentally and socially responsible missions, products and ethos of these 6 companies, but by doing so we were able to reward our users with over 200,000 free minutes of riding for engaging with the content. Plus, it made us feel all warm and fuzzy to be able to give back to our B Corp pals.
So it really was a win-win situation - we’re happy, our fellow B Corp-ers are happy and our users are happy.
Absolutely brilliant.
Check out Matalan’s latest TikTok, a brilliant example of how social media can be harnessed at lightning speed to create engaging, comedic content. Inspired by the new Mark Wright and Spencer Matthews campaign for Marks and Spencer, this initiative highlights the power of agile marketing in today’s digital landscape.
Mat and Alan giving them a run for their money
#Marketing#SocialMedia#Campaign
👏🏼
Ready for the dynamic duo you never knew you needed 😉 Drum roll please...
We've all seen the Spencer & Mark campaign video but who needs them when we've always had our very own Mat & Alan. In true Matalan fashion, Mat & Alan showed us all the things they get up to in a days work at our Support Hub. Yes, that includes making a cuppa for each other at the same time.
Stay tuned to see what Mat & Alan will be up to next 🤩
Lucy KalusBecky CoyneMolly IddonCaitlyn McAdamhttps://lnkd.in/e-6_yNp5
We are LOVING this new trend started by the clever team at Marks and Spencer, now being followed by the likes of MatalanJohn Lewis & Partners and even Aldi UK👏👏
We're just annoyed none of our employees are called Trunk or BBI 🙄
On a more serious note, it's so refreshing to see brands being reactive, jumping on trends quickly and not taking themselves too seriously. Being able to move fast in this industry pays off and we're so glad this is something we can facilitate for our clients too.
#Marketing#Trending#MarksandSpencer#Duo#NameTrend#MarketingIndustry
Ready for the dynamic duo you never knew you needed 😉 Drum roll please...
We've all seen the Spencer & Mark campaign video but who needs them when we've always had our very own Mat & Alan. In true Matalan fashion, Mat & Alan showed us all the things they get up to in a days work at our Support Hub. Yes, that includes making a cuppa for each other at the same time.
Stay tuned to see what Mat & Alan will be up to next 🤩
Lucy KalusBecky CoyneMolly IddonCaitlyn McAdamhttps://lnkd.in/e-6_yNp5
Freelance Colorist @ Vincent Taylor Color | Film Production
1moThat’s fantastic - well done!