Joseph Tarnowski’s Post

Generation Alpha -- those kids born after 2010 who grew up with tech and are known for whipping out their parents' credit cards and clearing the shelves of high-end beauty brands like DRUNK ELEPHANT after seeing a viral video on social media. NielsenIQ's Katie Hazlett touched on Gen A's impact on the beauty category during her presentation at ECRM's recent Beauty Sessions in Tucson, and in this video with ECRM's Joseph Tarnowski she takes a deep dive into how this generation is impacting the beauty category. Among some of NIQ's findings: - Gen A is driving a lot of the growth in the facial skin care category -- growth that's outpacing total U.S. sales (many are not using cosmetics yet but start with skin care products earlier). - Shopping behavior of this generation is driven by social media, particularly younger influencers posting "get ready with me" style videos. - Gen A is extremely social media savvy and use various platforms as a discovery tool for finding brands. - TikTok shop -- which just launched in the Fall of 2023 -- has already become the No. 9 ecommerce retailer for health and beauty, driven heavily by Gen A activity. Katie also discusses what brands and retailers need to know in order to best engage this fast-growing segment. More details in the video below! #beauty #genalpha #gena #skincare #cpg #retail #ecrmrangeme Anna Mayo Alessandra Andrade Balerini Meg Major Marc S Santos Sarah Davidson Craig C. Lisa C. Kurt R.

#GenZ want to shop for #beauty differently and it's critical for brands, retailers and their investors to understand how to tailor their proposition to attract this large and growing demographic. See how in this article I published alongside Maria Steingoltz, Alison Schilling and Beatrice Egan Mazur L.E.K. Consulting

Anyone hear the beautiful music of online and instore working in symphony? Did you know that 9 in 10 beauty shoppers are more likely to buy a trending product if they can try it first? Popularity is good but sell-out is better 😉 The secret weapon for beauty retail is not just influencer marketing - it’s creating a socially-enabled in-store experience that bridges the gap between viral trends and physical shopping. My recent article for Cosmetics Business explores how the adoption of an intensely social mindset in-store can help beauty brands: Bring trends to life: Showcasing trending brands and products improves navigation so that shoppers can easily find what they’ve seen online.  Embrace the speed of culture: Beauty’s product development cycles are quick, but not as fast as Tik Tok. Integrating social trends in-store solves the conundrum of trends at the speed of culture.  Empower shoppers: Exploration and trial drive in-store beauty visits. Dedicated zones for play and learning reduce shopper frustration and make experiences in-store more fulfilling. The article is behind a paywall (and subscription is totally worth it Julia Wray!) And if you're curious to see how this could transform your beauty store, just leave a comment below or DM me. We love to share! #outform #cosmeticsbusiness #daretoinnovate   https://lnkd.in/dzHsHFjg

GenAlpha: A new beauty generation Gen Alpha’s impact on the beauty industry is indeed fascinating. This cohort’s early immersion into skincare and beauty, combined with their digital savvy, presents both challenges and opportunities for brands. Their preferences for prestigious brands and the influence of social media highlight a shift towards more informed and conscientious consumerism from a very young age. What’s particularly interesting is how Gen Alpha’s engagement with beauty routines is deeply intertwined with technology and family influence. Their use of platforms like TikTok and YouTube for discovering new products is reshaping marketing strategies, making influencer partnerships and online presence more crucial than ever for beauty brands. Additionally, the emphasis on in-store experiences suggests that despite their digital proficiency, Gen Alpha values tangible interactions with products, indicating a blend of online and offline shopping habits. Brands that can navigate these trends, creating engaging, educational, and accessible content, while offering high-quality products tailored to young skin, are likely to capture this emerging market. The beauty industry’s adaptability to Gen Alpha’s unique needs and habits will determine its future success in cultivating loyal customers from this young, informed generation. #bubble# indu# Florencebymills# drunkelephant#

📱 TikTok is changing the #retail landscape with the U.S. launch of TikTok Shop earlier this fall. While in the past, TikTok users were getting product recommendations from their favorite influencers or searching the relevant hashtags, now users can purchase directly from TikTok through a brand’s storefront or shoppable content. TikTok has made the buying process seamless and has removed the friction of being redirected to other outside sites. 💄 💊 Since launch, 81% of dollar sales sold through TikTok Shop were for Health & Beauty. This new form of social commerce in the U.S. is sure to be a major disruptor. 📈 With only a few months since launch, TikTok Shop is already the #14 Health & Beauty ecommerce retailer in the U.S with top categories including facial #skincare and #vitamins & #supplements. DM me to learn more about how TikTok #Beauty #insights, #trends and #data fits into your 2024 plans. https://lnkd.in/eYpSEWPq

At Beauty Buddy our bespoke in-app consumer surveys are a powerful tool for our clients looking to better understand their target audience and gain valuable insights into the behaviours and shopping habits of their consumers. We asked our community of beauty and cosmetic lovers about their makeup purchasing habits and some of the results may surprise you. Check out these interesting highlights! #beauty #beautyindustry #data #insights #surveys #marketresearch #beautybuddy #consumerbehavior #consumerinsights

Have you witnessed the Sephora trend among kids? Gen Alpha, aged 13 and younger, is breaking beauty barriers by embracing 10-step beauty routines and high-end cosmetics. This caught my attention. I started following the hashtags #sephorakids and noticed the clashes, showcasing messy store encounters with rude young shoppers, particularly with brands like Drunk Elephant. This trend raises questions in my mind about beauty consumers and their changing landscape. Young people buy beauty products containing retinol, exfoliating acids, expensive moisturizers, toners, and serums designed to reduce the effects of aging. In other words, they buy products online and in stores traditionally made for slightly older consumers. Causing a surge in sales in the beauty industry. Even at my age, I cringe before buying moisturizers or beauty products above €50! Most often, I buy in bulk when they are on sale(shameless 🤣 ) I also noticed that this phenomenon extends beyond Sephora. Brands like e.l.f. are also experiencing soaring stock prices because of massive sales growth, especially targeting the tween demographic. What's my take? Social media plays a major role, with "influencers" demonstrating product use and influencing young consumers. Since tweens spend more time on social media, this explains why this exposes them to beauty and high-end products at such an early age, driving sales in this younger demographic. Now, over to you. What do you think about this Gen Alpha beauty revolution? Are you ok with brands pushing beauty to kids even if it drives sales? #apollineadiju #smallbusinessmarketing #demandgeneration

AT Beauty Buddy we run targeted survey campaigns, through our consumer app, for our clients. Surveys, provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends. We asked 200 of our diverse community of engaged beauty and cosmetic consumers about their makeup purchasing habits. Here are the highlights. ◻ While purchasing more products online now than one year ago 75% say that they spend similar amounts, on makeup products, online and in-store. ◻ 61% buy new makeup products at least every month ◻ 55% spend up to £50 a month on makeup products ◻ 73% consider themselves loyal to certain makeup brands. However, they enjoy trying new products from other makeup brands. ◻ 42% said the main reason they don't repurchase a makeup product that they absolutely loved is because they enjoy trying new products. ◻ 56% said the main influence when purchasing a makeup product is the product reviews. ◻ 71% said that sometimes their purchase was influenced because a brand or product was sustainable, cruelty-free, natural, ethically-sourced or eco-friendly. Which of the above statements caught your attention? Read more: https://lnkd.in/ewtWm2sC. #beauty #insightsanddata #cosmeticindustry #beautybuddy #productclaims #influences #consumerbehaviour #marketresearch #beautyindustry

Ever heard of the hashtag #tiktokmademebuyit? Yeah, me too. My TikTok feed is flooded with skincare routines, makeup tutorials, and product features 👄 (I just love the aesthetic and soothing videos people make, so addictive!) According to NielsenIQ data, the top five beauty treatments sold on TikTok Shop are facial skin care, lip cosmetics, cologne & perfume, and body lotion & treatments. 🙋🏼♀️ The other day I posted about influencer trends to look out for, and many brands get it. Relying on creators and influencers to increase sales and awareness is a growing strategy. It’s only been a few months since its launch in the US and TikTok Shop is already the 14th Health&Beauty e-commerce retailer. In my free time I love reading NIQ reports, there’s so much to learn about consumer trends. Check out the TikTok Shop report here: https://lnkd.in/d-hY3yxD #TheFullView #NIQ #BeautyTrends #ConsumerIntelligence

Douyin is experiencing a steady YoY online retail sales increase, inviting opportunities for international brands to take a piece of our market pie by leveraging on trending markets. 👲Case Study: Male Skincare & Oral Care industry 🦷 Male skincare has garnered significant traction on Douyin. Within the first half of 2023, men’s makeup sold via Douyin surged 365%. Similarly, the toothpaste industry is also experiencing a fast-growing market share thanks to Douyin, with a growth rate exceeding 60% and a market share exceeding 30%. The surge in personal hygiene is correlated to the rise of male influencers promoting self-grooming and self care via tutorials, reviews, and livestreams. Learn more about trending markets on #Douyin with Ocean Engine 🔗 https://bit.ly/46GT553 Source: Chaileedo & Jing Daily #MarketingTrends #ConsumerInsights